Marketing analytics specialist Launchmetrics raises $50 million in capital

French-American start-up Launchmetrics, a marketing platform and analytics solution provider for the fashion, luxury and cosmetics industries, has announced in a press release it raised $50 million in fresh finance to accelerate its international expansion.

Launchmetrics is based in Paris and New York and is led by CEO Michael Jais. It offers its clients the digital tools to identify the most influential voices in their industries, activate those voices and measure the results of its clients’ marketing and communication campaigns on the web and social media.

“This additional capital will help us accelerate our business across Asia, the Middle East and Europe, as well as further invest in the development of cutting-edge data technologies that will transform the way marketing works for these industries,” said Michael Jais, cited in the press release.

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Launchmetrics currently has a staff of about 180 people, 80% of whom are based in France. In the next two years, it plans to hire about 150 more and to quadruple its revenue, “notably via targeted acquisitions.”

The financing round was led by Bpifrance, already a shareholder in Launchmetrics, and it included French investment fund Seventure, German fund Cipio Partners and Famille C, the fund owned by the Courtin-Clarins family.

Launchmetrics wants to become a leading player in the luxury market worldwide, and was created in 2016 by the merger of Augure (Paris) and Fashion GPS (New York). The company’s industry communities reportedly bring together over 50,000 influencers, editors, buyers and other professionals, “who share content, events, news, images and more.”