Marni to open permanent store in rue Saint-Honoré, Paris

By

Matthieu Guinebault

Translated by
Nicola Mira

Published
Jul 20, 2018

Italian luxury label Marni, founded by Consuelo Castiglioni and owned by the OTB group, opened its “Marni Market” temporary store at 231 rue Saint-Honoré, Paris, last January. According to our sources, the label will soon set up shop permanently there, after renovating the premises. For the time being, Marni has given no indication as to the store’s opening date, though it would logically be in the autumn, as the next Paris Fashion Week will be held in September.

Marni’s future store, on one of Paris’ leading luxury commercial streets, extends over 220 square metres, with a ground floor of approximately 60 square metres and the rest of the retail area located in the basement. The label is therefore ditching the “Marni Market” concept, devised for itinerant pop-up shops and chiefly targeted at international department stores, and is replacing it with a more permanent concept.

Marni has been hunting for prestigious locations in Paris, New York and Milan, and decided to capitalise on the success it enjoyed with the pop-up presence in rue Saint-Honoré since the start of the year. The label currently operates four retail outlets in Paris, with only one monobrand store - at 57 Avenue Montaigne - and retail corners at the Le Bon Marché, Galeries Lafayette and Printemps Haussmann department stores.

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Marni’s future opening is another instance of rue Saint Honoré’s transformation as a commercial street. Outerwear brand Herno is taking over the premises at number 259, previously occupied by the Pascal Morabito jewellery, and Balmain will soon take over the Zara store at number 374. The Emporio Armani store is momentarily closed, and will be soon replaced by a Giorgio Armani boutique. Not to mention the recent or future openings of Louis Vuitton flagships adjoining place Vendôme, and of Moschino, Dior (replacing John Galliano) and soon also Chanel, opening on the rue Cambon side of the street.

Marni is led since last May by new General Manager Stefano Biondo. In 2017, the Italian luxury label generated a revenue of €180 million and is present in 54 countries, distributed via 470 multibrand stores, 70 directly managed monobrand stores and another 22 operated with business partners.