82 426
Fashion Jobs
SACK OFF 5TH
Asset Protection Uniform Guard
Permanent · PARAMUS
SACK OFF 5TH
Asset Protection Investigator
Permanent · SHREWSBURY
SACK OFF 5TH
Fulfillment Associate Part-Time
Permanent · LAWRENCEVILLE
NGG
Sales Supervisor
Permanent · NEW YORK
COTY
Assistant Marketing Manager, us Luxury - Burberry Makeup
Permanent · NEW YORK
NORTH CAROLINA STATE
Enterprise Research Administration Training Manager
Permanent · RALEIGH
NORTH CAROLINA STATE
Academic Coordinator
Permanent · RALEIGH
CENTRIC BRANDS
(Assistant) Manager, Logistics (Origin Carriers)
Permanent · NEW YORK
CENTRIC BRANDS
Keyholder, Robert Graham - Scottsdale
Permanent · SCOTTSDALE
CENTRIC BRANDS
Keyholder, Robert Graham - Las Vegas (Forum Shops)
Permanent · LAS VEGAS
MICHAEL KORS
PT Sales Supervisor, Walt Whitman Shops Huntington Station NY 11746
Permanent · HUNTINGTON
JCREW
Associate Manager
Permanent · CHARLOTTE
RAG & BONE
Account Executive
Permanent · NEW YORK
RAG & BONE
Senior Coordinator, Retail Marketing
Permanent · NEW YORK
MACY'S
Manager, Asset Protection
Permanent · FRIENDSWOOD
MACY'S
Asset Protection Detective, Southlake Mall - Part Time
Permanent · CLAYTON
MACY'S
Asset Protection Detective - Multi-Store, South Shore Plaza - Full Time
Permanent · BRAINTREE
MACY'S
Asset Protection Lead Detective - Multi-Store, South Shore Plaza - Full Time
Permanent · BRAINTREE
MACY'S
Manager, Asset Protection - Multi-Store
Permanent · FAIRVIEW HEIGHTS
STAND OUT FOR GOOD
Brand Rep
Permanent · LEAWOOD
RALPH LAUREN
Associate Manager
Permanent · TEXAS CITY
RALPH LAUREN
Associate Manager
Permanent · LEEDS
Translated by
Erin Floyd
Published
May 29, 2019
Reading time
2 minutes
Download
Download the article
Print
Text size

Marquee Brands ties up with Fosun for Chinese market entry

Translated by
Erin Floyd
Published
May 29, 2019

Marquee Brands has taken a significant step towards its capture of the Chinese market. The American group has just signed a contract with China’s Fosun, according to Women’s Wear Daily, for the distribution of four of its brands: Ben Sherman, BCBG Max Azria, BCBG Generation, Dakine and Bruno Magli. The contract will be effective from next year.


Ben Sherman is one of the Marquee brands which will arrive in China with the support of Fosun - Ben Sherman - Facebook


Fosun is a conglomerate active in a number of sectors ranging from real estate, banking and insurance to leisure and tourism, with its “Happiness” division. In 2018, the group bought Wolford following the acquisition of Lanvin. It will soon become the owner of the total share capital of Tom Tailor. For the fiscal year 2017, the group recorded revenue of €11.3 billion, up by 19%, with a profit of €1.69 billion, up 28%. In February, Fosun announced the creation of the Fosun Fashion Brand Management Company, “a structure designed to accompany brands hoping to capture the Chinese market.” The deal with Marquee Brands appears to be a step in the implementation of the aforementioned corporate structure.

 “As the global landscape of retailing changes, there is little doubt that it changes faster in China than any other market,” Michael DeVirgilio, president of Marquee Brands, told WWD. “We made the strategic decision to partner with a strong organization with local operational expertise as the best approach to introduce our brands to this very dynamic market.”

The deal does not include the New York-based Marquee Brands’ Body Glove, Martha Stewart or Emeril Lagasse brands.
 

Copyright © 2024 FashionNetwork.com All rights reserved.