×
73 883
Fashion Jobs
KOHLS
Full-Time Sales Supervisor - Hardlines
Permanent · Phoenix
KOHLS
Full-Time Sales Supervisor - Hardlines
Permanent · Topeka
ABERCROMBIE KIDS STORES
Abercrombie Kids - Manager in Training, Natick
Permanent · Natick
MACY'S
Asset Protection Detective, Perimeter Mall - Full Time
Permanent · Atlanta
MACY'S
Asset Protection Detective, Oak Brook Center - Full Time
Permanent · Oak Brook
MACY'S
Asset Protection Security Guard, Herald Square - Full Time
Permanent · New York
MACY'S
Asset Protection Detective, Mall at Greece Ridge Center - Full Time
Permanent · Rochester
MACY'S
Asset Protection Detective, Bowie Towne Center - Full Time
Permanent · Bowie
MACY'S
Asset Protection Detective, Cool Springs - Part Time
Permanent · Franklin
MACY'S
Asset Protection Detective, Greenbrier - Full Time
Permanent · Chesapeake
MACY'S
Asset Protection Detective, Northridge Fashion Center - Full Time
Permanent · Los Angeles
MACY'S
Asset Protection Detective, Superstition Springs Center - Part Time
Permanent · Mesa
MACY'S
Asset Protection Detective, Westminster - Full Time
Permanent · Westminster
MACY'S
Asset Protection Security Guard, Green Acres - Part Time
Permanent · Valley Stream
MACY'S
Asset Protection Detective, Sherman Oaks Fashion Square - Part Time
Permanent · Los Angeles
MACY'S
Asset Protection Detective, Woodbridge Center - Part Time
Permanent · Woodbridge Township
MACY'S
Asset Protection Detective, Center City - Part Time
Permanent · Philadelphia
MACY'S
Asset Protection Detective, State Street - Full Time
Permanent · Chicago
MACY'S
Asset Protection Detective, Herald Square - Full Time
Permanent · New York
MACY'S
Asset Protection Detective, Rockaway Town Square - Part Time
Permanent · Rockaway
MACY'S
Asset Protection Detective, Coral Square - Full Time
Permanent · Coral Springs
MACY'S
Asset Protection Detective, Center City - Full Time
Permanent · Philadelphia
Published
May 20, 2020
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Marquee Brands buys back BCBG Max Azria and BCBGeneration licenses

Published
May 20, 2020

Following Centric Brands’ bankruptcy filing, Marquee Brands has announced that it is taking back control of the BCBG Max Azria and BCBGeneration licenses, as part of its efforts to launch the Marquee-Direct platform.
 

Marquee-Direct is an important part of Marquee's growth plans - Instagram: @bcbgmaxazria


With Marquee-Direct, NYC-based Marquee Brands intends to bring all of its e-commerce operations in house, including all site design and development, merchandising, content creation and customer engagement.
 
In this way, the platform will serve as an important pillar in Marquee’s growth plans and will support scaling by facilitating the addition of new businesses. Brands recently added to Marquee-Direct include Motherhood Maternity and Pea in a Pod, under the Destination Maternity Umbrella, a business which Marquee has since transformed into a primarily DTC operation.

“Taking back the BCBG business and integrating it on to our Marquee-Direct platform with a heightened focus on product and our global partners will no doubt result in profitability that exceeds what could have been achieved through the prior license,” said Jonathan Greller, Marquee’s head of strategy and corporate development, in a release.
 
The company first acquired BCBG Max Azria Group LLC out of bankruptcy in June 2017, with Global Brands securing a licensing agreement for the BCBG Group and taking responsibility for the labels’ wholesale and retail platforms in North America.
 
Global Brands sold a significant portion of its business, including the BCBG Group license, to Differential Brands in 2018, a transaction which resulted in the creation of Centric Brands.
 
Owner of brands including Zac Posen, Hudson, Robert Graham, Swims and Avirex, Centric filed for Chapter 11 bankruptcy in the United States Bankruptcy Court for the Southern District of New York, White Plains Division, on Monday.

Copyright © 2023 FashionNetwork.com All rights reserved.