Maurices launches bra drive to support women

Size-inclusive women’s fashion retailer Maurices has partnered with national nonprofit organization I Support the Girls to launch its inaugural bra drive.

As part of the initiative, Maurices’ customers can donate a new or gently worn bra to any of its nearly 900 locations across the U.S, this January. In return, customers will receive a $5 coupon off the purchase of a new bra from the brand.

In line with Maurices’ mission to make a positive difference in the lives of women, the retailer will equally donate $10,000 to I Support the Girls, and will encourage customers to donate, in store, as well.

Likewise, Maurices will also be partnering with micro and macro female influencers to educate their fan base and share Maurices' bra donation initiative.

"We learned that bras are the most needed, yet least donated clothing item, so we wanted to jump into action and do our part to help," said Laura Sieger, chief marketing officer of Maurices.

"As a company with the interest of women at heart, Maurices is proud to partner with I Support the Girls, so no woman has to choose between buying a hot meal or purchasing a bra to support herself.”

"We're thrilled Maurices has chosen to partner with us to help women in their hometowns," added Dana Marlowe, CEO of I Support the Girls. "I've seen firsthand how a gently worn or new bra can build confidence and self-esteem to women in need."

Maurices launches bra drive to support women

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