MCM launches first men's fragrance in collaboration with Interparfums
MCM is launching its fragrance in collaboration with Interparfums. The men's fragrance is part of the licensing agreement, which runs until at least 2030.
At the end of 2019, the Munich-based luxury label and the international perfume company Interparfums signed a ten-year global perfume licensing agreement. They are now launching "Onyx", their first men's fragrance.
The new fragrance for men combines traditional craftsmanship with modern technology and exudes a fresh and masculine scent, according to MCM. The fragrance is a blend of ginger and spices, and lavender with notes of warm wood.
The Eau de Parfum's bottle is a modern reinterpretation of the MCM perfume bottle, which was inspired by the iconic MCM backpack "Stark". The new design is black and dark grey, with gunmetal accents.
According to MCM, the Onyx fragrance is not only vegan but is also a responsible product. In fact, over 79% of its ingredients are biodegradable and over 89% of them are sustainably sourced.
MCM Onyx is now available in MCM boutiques as well as on the brand's online shop, starting from 63 euros (30 ml).
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