×
67 740
Fashion Jobs
ASCENA
Part Time Sales Manager - Ann Taylor, The Woodlands Mall
Permanent · The Woodlands
LULULEMON
Asset Protection Lead - Boston Seaport
Permanent · Boston
ESTEE LAUDER
Manager, Marketing el Travel Retail (Makeup & Fragrance)
Permanent · New York
ABERCROMBIE AND FITCH STORES
Abercrombie & Fitch - Manager in Training, Fifth Avenue
Permanent · New York
ABERCROMBIE AND FITCH CO.
Lead Auditor - Data, Technology, & Compliance Risk (Remote)
Permanent · Columbus
ABERCROMBIE AND FITCH CO.
Lead Auditor - Operational & Compliance
Permanent · Columbus
ABERCROMBIE AND FITCH STORES
Abercrombie & Fitch - Manager in Training, Seattle Outlets
Permanent · Marysville
MICHAEL KORS
Full-Time Sales Supervisor - Keystone, il
Permanent · Indianapolis
NORDSTROM
Area Manager Warehouse - 3rd Shift Inventory - San Bernardino, ca
Permanent · San Bernardino
NORDSTROM
Area Manager Warehouse - 2nd Shift Inventory - San Bernardino, ca
Permanent · San Bernardino
NORDSTROM
Manager - Asset Protection - Chestnut Rack
Permanent · Philadelphia
NORDSTROM
Senior Manager of Merchandise Inventory - Replenishment
Permanent · Seattle
NORDSTROM
Asset Protection - Security Ambassador - Irvine Spectrum Center
Permanent · Irvine
NORDSTROM
Asset Protection - Agent - Market Street Rack
Permanent · San Francisco
NORDSTROM
Asset Protection - Security Ambassador - Market Street Rack
Permanent · San Francisco
NORDSTROM
Operations Manager Warehouse - 3rd Shift - San Bernardino, ca
Permanent · San Bernardino
NORDSTROM
Manager - Asset Protection - King of Prussia
Permanent · King of Prussia
NORDSTROM
Area sc Manager 2
Permanent · San Bernardino
NORDSTROM
Asset Protection - Agent - The Shoppes at University Center Rack
Permanent · Bradenton
NORDSTROM
Assoc Manager, SEO Content Strategy - Remote
Permanent · Seattle
NEIMAN MARCUS
Manager Retail Performance & Store Operations- San Diego
Permanent · San Diego
CORPORATE
Associate Product Manager
Permanent · Irving
Published
May 20, 2022
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Mega online e-tailer ASOS makes physical store debut with Nordstrom

Published
May 20, 2022

 Ask Google if Asos has any stores, and your query will lead you to a page on the brand's website explaining their raison d'etre.

"We're all about online at ASOS, so you won't find us in your local mall. We've got hundreds of brands and thousands of products that just wouldn't fit into a store," the message read.


A selection of ASOS styles available at Nordstrom - ASOS


The pioneering online e-tailer that debuted in 2000 will soon be updating that copy. As of May 20, the British-based fast-fashion retailer geared at Gen Z and younger millennials will be available IRL (in real life) at select Nordstrom stores.

​The Seattle-based retailer has been carrying a vast selection of the brands' goods online since November of 2021. After testing a physical selling model in recent months at several Nordstrom store locations with pop-ups, the department has committed to carrying the products physically.

The breadth of the ASOS assortment—they carry over 850 brands— is one reason the outfit claims they don't have stores. Nordstrom will commit to 650-plus styles, with most priced at under $100 in a size range from 00-26. 

The ASOS product will be refreshed monthly both online and in-store and will be available in 10 Nordstrom markets: Nordstrom NYC (both men's and women's); Los Angeles, CA; Bellevue, WA; Chicago, IL; Dallas, TX; Aventura, FL; Scottsdale, AZ; Brea, CA; and San Diego, CA.


A selection of ASOS styles available at Nordstrom - ASOS


A co-branded 'ASOS | Nordstrom' at The Grove Nordstrom in LA emphasizes the new in-person offerings. The two-story 20,000 square-foot space will include a unique curation of merchandise from different brands such as Topshop, Nike, WAYF, Levi's Denim remake and vintage partners.

Nordstrom plans to test activation concepts in the space referred to as a "young adult incubator," in a release. This will include flexible content creation spaces that will evolve, exclusive services offered by influencers and brands, ear piercing, and more. The aim is to discover what inspires 20-something customers and bridge the digital and physical retail gap.

A sneaker cleaning service will be offered by Jason Markk, a line of eco-conscious sneaker care products. The fit was a natural for Nordstrom, founded as a shoe store in 1901. Garment customization will be provided by Lot, Stock, and Barrell, known for elaborate, painterly embroideries.

Recognizing this generation's values in environmental sustainability and circularity, Nordstrom will offer ways for customers to dispose of packaging and garments or rework clothes. In addition to the sneaker cleaning, the space will provide clothing donation, BeautyCycle and clothing repair for customers.

 

 

Copyright © 2022 FashionNetwork.com All rights reserved.