Meijer brings in Stacy London as advisor

By

Kate Dingwall

Published
Jan 26, 2017

Meijer announced Wednesday morning that it will bring in TV stylist Stacy London to help reshape its apparel offerings. London will be responsible for Meijer’s trend-driven women’s line, Massini.

Peter Whitsett, Executive Vice President of Merchandising and Marketing, told the press, "We continue to make strides to enhance our women's clothing department – from integrating plus-size apparel to infusing more on-trend designs within our Massini line. We are thrilled to partner with Stacy because she has a knack for quickly creating an emotional connection, and is committed to helping all women feel beautiful and confident regardless of size.”

London’s role with the Michigan-based retailer will be to consult with the Meijer style team on affordable trends for all body types. London served many years as the co-host of “What Not to Wear” along with Clinton Kelly. London also made the New York Times best seller list with her book “The Truth About Style”.

Meijer has been focused on being accessible to women of all body types. In late 2016, the retailer removed its separate plus-sized department and slashed prices in its 230 US locations to be more inclusive to its customers.