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Men's market closes with a shared spotlight on women's in Las Vegas

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today Feb 22, 2016
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Last week, men’s market came to a close and women’s market kicked off in Las Vegas at Mandalay Bay and the Venetian Ballroom.
 
Agenda, Capsule and Liberty Fairs once again shared the Venetian Ballroom venue and Project was stationed at Mandalay Bay alongside the other Magic shows for an eventful three days.



Project kicked off its men's show with a Future of Menswear panel discussion with industry veterans Eric Jennings, VP Fashion Director for Saks Fifth Avenue; Josh Peskowitz, Founder of Magasin; Luis Fernandez, Creative Director for Craft Atlantic; Greg Shugar, Co-Founder of Thread Experiment and Founder of TieBar.com and Volker Ketteniss, Menswear Director of WGSN, led by WWD Men’s Fashion Director Alex Badia. The panel discussed a variety of topics in menswear and current trending topics like gender and androgyny and the digital generation.
 
Capsule took its returning showcases to Las Vegas including Perspective: Darren Skey, New America and Elements and introduced a new section called Gen Art dedicated to emerging talent in film, fashion, music and visual arts, which included House of Cannon, iiJin and Openhouse. Las Vegas served as a small introduction for the new section, which will include two additional designers at the dedicated women’s show in New York City.



Liberty Fairs’ Quest, The Studios and Poggy’s World sections returned in Vegas in addition to the show’s recurring staple showcase, Freedom Hall and Blind Barber grooming station. The brands that took part in this season’s Poggy World showcase were Coohem, Drx for Poggy x Felix the Cat, Master & Dynamic, Nigold by United Arrows, Route des Garden and United Arrows & Sons. All of the collaborations on display this season were for United Arrows with brands Ben Davis, Descente Allterrain, Hombre Niño, Master & Dynamic and Nonnative.
 
Agenda was a star-studded show that saw the likes of NBA All-Star and Barneys New York collaboration, Russell Westbrook and Kanye West’s music label mate, Pusha T. Vintage wrestling memorabilia and old school 90s hip hop inspired gear was a major highlight this season in addition to the other retro styles that was seen throughout the show. Puma, at Agenda, confirmed that it finalized a brand ambassador deal with Kylie Jenner, which includes campaigns and social media involvement. 



The closing of men’s market was just as important as the beginning of women’s market. Like Capsule, Project highlighted women’s RTW brands at its new Project Women’s sections, Conscious Collection and Oasis. Conscious Collection was devoted to designers making an effort to improve the world, and Oasis was a special curated section for discovering new and noteworthy brands. The latter brought a number of luxury eyewear brands to the show including Tom Ford, Balenciaga, Roberto Cavalli and Emilio Pucci. Magic also introduced CURVENV@Magic this season, which showcased lingerie and swim to accommodate for the disconnect between seasons during the month.
 
Women’s market officially takes center stage with the end of men’s market. Capsule and Axis kicked off on Sunday, February 21 and Coterie begins Monday, February 22.

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