83 032
Fashion Jobs
ADIDAS
Project Manager - Global Team Sports
Permanent · PORTLAND
QVC
Security Shift Leader
Permanent · SUFFOLK
QVC
on Camera Talent Recruitment & Casting Partner
Permanent · WEST CHESTER
BLOOMINGDALE'S
Asset Protection Visual Security Officer, Part Time - Norwalk
Permanent · NORWALK
BELK
Store Fulfillment Associate - Full Time
Permanent · FRANKLIN
BELK
Asset Protection Lead - Full Time
Permanent · AUBURN
BELK
Store Fulfillment Associate - Full Time
Permanent · SAVANNAH
BELK
Store Fulfillment Associate - Part Time - Independence Mall
Permanent · WILMINGTON
BELK
Asset Protection Associate - Full Time
Permanent · ROCKY MOUNT
BELK
Store Fulfillment Associate - Part Time - Coastal Grand
Permanent · MYRTLE BEACH
BELK
Store Fulfillment Associate - Full Time - Bridgestreet
Permanent · HUNTSVILLE
BELK
Store Fulfillment Associate - Full Time
Permanent · TUPELO
BELK
Store Fulfillment Associate - Part Time
Permanent · SAVANNAH
BELK
Asset Protection Manager - Triangle
Permanent · RALEIGH
ALO YOGA
Construction Project Manager
Permanent · LOS ANGELES
SUN VALLEY
Sun Valley Marketing Manager
Permanent · SUN VALLEY
LULULEMON
Community Specialist | (Contract) Market Street The Woodlands
Permanent · THE WOODLANDS
LULULEMON
Community Specialist | Orlando Premium Outlet
Permanent · ORLANDO
LULULEMON
Full-Time Community Specialist | Cumberland Mall
Permanent · ATLANTA
FOSSIL
Dam/Dynamic Media Administrator
Permanent ·
KOHLS
Operations Supervisor - Weekend Days
Permanent · PLAINFIELD
KOHLS
Technical Project Manager
Permanent · MENOMONEE FALLS
By
Reuters API
Published
Jun 26, 2018
Reading time
3 minutes
Download
Download the article
Print
Text size

Menswear in vogue for luxury brands with designs on growth

By
Reuters API
Published
Jun 26, 2018

Young, hip, urban, and male ... meet the fashion world's new best friend.

Luxury brands are raising their game in menswear, which is expanding at a faster clip than women's clothing as styles loosen up and streetwear like hoodies find a new audience.


Louis Vuitton - Spring-Summer2019 - Menswear - Paris - © PixelFormula



Big fashion houses including French conglomerates LVMH and Kering are among those hiring eye-catching designers and investing in male attire.

LVMH's Paris-based Louis Vuitton summed up the zeitgeist at the latest run of men's fashion shows that closed last week with a collection by its new DJ-turned-designer Virgil Abloh.

This mixed casual anoraks, holster-style accessories and sleek trench coats, and drew hip hop royalty.
"It's more than a buzz. It's a deeper trend," Sidney Toledano, head of LVMH's fashion group, said on the sidelines of a fashion show.

"There's strong demand across the men's fashion industry, in all its shapes and forms, and which comes in part from a younger clientele. We see it very clearly in the sales."

LVMH brands do not detail earnings, though analysts estimate that menswear at top money-spinner Vuitton is 5 to 7 percent of revenue. Vuitton did not respond to a request for comment.

Meanwhile Kering's fastest-growing brand Balenciaga, a one-time couture house which scored a hit with a line of chunky sneakers, says men are now among its biggest sales drivers along with millennials, or 20 to 35 year olds.

Womenswear still had the biggest share of the broader $1.7 trillion apparel and footwear market in 2017, with menswear less than a quarter, Euromonitor data shows.

Yet the market research firm forecasts men's lines will outperform women's between 2017 and 2022, with sales expanding by a compound annual growth rate of 2 percent.

"This is due to men placing a greater emphasis on their appearance, fuelled by the rise of social media, and dress codes for men softening globally," Marguerite Le Rolland, a consultant in beauty and fashion at Euromonitor, said.

WORK TO WEEKEND

Brands are taking note, expanding their reach with Instagram campaigns and famous faces such as ex soccer star David Beckham who is an ambassador for the British Fashion Council.

The growth of casualwear may entail some setbacks, with tailoring - usually items that are more expensive than sportswear - at risk of taking a hit.

Sales of men's suits fell by $700 million (527.19 million pounds) between 2012 and 2017 in western Europe, Euromonitor data showed, contrasting with growth in premium jeans.

LVMH's Toledano - who oversees LVMH labels like Celine, which is due to launch a men's line - said tailored styles were still doing well, however, adding that sales growth was spreading to accessories and shoes.

Upstart labels are also keeping big brands on their toes.

"The men's business has exploded in the last five years," said Roopal Patel, fashion director of Saks Fifth Avenue, adding that the U.S. department store was bringing in newer menswear-focused labels like France's Ami, or Off-White, the streetwear brand founded by Vuitton's Abloh.

"We've gone from just category addressing to really designers looking at how they're going to wardrobe a man's lifestyle, everything from work to evening to weekend to sport."
 

© Thomson Reuters 2024 All rights reserved.