×
91 508
Fashion Jobs
URBN
Urban Outfitters Visual Merchandising Manager
Permanent · SAN ANTONIO
URBN
Anthropologie Senior Design Director
Permanent · PHILADELPHIA
URBN
Anthropologie Visual Merchandising Manager
Permanent · PALM DESERT
ADIDAS
Senior Manager Human Resources - dc Operations
Permanent · WILKES-BARRE
GAP INC.
Asset Protection Service Representative - Gap Downtown Crossing
Permanent · Boston
NORDSTROM
Asset Protection - Agent - Cascade Plaza Rack
Permanent · Beaverton
NORDSTROM
Asset Protection - Agent - The Oasis at Sawgrass Mills Rack
Permanent · Sunrise
NORDSTROM
Asset Protection - Agent - Tacoma Mall
Permanent · Tacoma
NORDSTROM
Asset Protection - Agent - City Creek Center
Permanent · Salt Lake City
NORDSTROM
Area Maintenance Manager - West Coast Omni Center - Riverside, ca
Permanent · Riverside
NORDSTROM
Senior Maintenance Manager - West Coast Omni Center - Riverside, ca
Permanent · Riverside
NORDSTROM
Asset Protection - Agent - Centre at Post Oak Rack
Permanent · Houston
NORDSTROM
Manager - Asset Protection - Twelve Oaks
Permanent · Novi
KOHLS
Full-Time Sales Supervisor - Hardlines
Permanent · Mechanicsburg
BLOOMINGDALE'S
Asset Protection Visual Security Officer, Full Time, Roosevelt Field
Permanent · GARDEN CITY
URBN
Free People Assistant Visual Manager
Permanent · SKOKIE
URBN
Urbn Product Manager - Data Science
Permanent · PHILADELPHIA
BATH & BODY WORKS
Regional Asset Protection Manager - Dallas, tx
Permanent · DALLAS
SAKS
Lead, Inventory Control And Quality Insurance, 2nd Shift
Permanent · WILKES-BARRE
COLUMBIA
Quality Assurance Manager - Customer Care
Permanent · PORTLAND
COLUMBIA
Director - North America Wholesale Account Marketing
Permanent · PORTLAND
L'OREAL GROUP
Packaging Operator, Friday-Sunday Days (7am-7pm)
Permanent · Franklin Township
By
AFP-Relaxnews
Published
Jun 20, 2022
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Meta reveals more details on its step into digital designer fashion

By
AFP-Relaxnews
Published
Jun 20, 2022

Web giant Meta is making a major move into the world of fashion after unveiling details of its first digital clothing store. And the firm isn't doing things by halves for the launch of this new kind of retail outlet, called the Meta Avatars Store, offering creations from the likes of Balenciaga, Prada and Thom Browne. A whole world of luxury available in a matter of clicks.


DR



Getting kitted out in Prada clothing isn't within everyone's reach -- far from it -- but digital fashion could make clothing from the biggest luxury fashion houses more accessible. You might not be able to show off these purchases in the street, but digital fashion buys can be showcased on social networks, and in the metaverse, by dressing your avatar as never before. This is, in any case, the idea behind the recently unveiled project from the Meta group, helmed by CEO Mark Zuckerberg, which is gearing up to launch its first digital clothing store, the Meta Avatars Store.

It was via an Instagram Live that Mark Zuckerberg and Eva Chen, vice president of fashion partnerships at Instagram, announced the news, mentioning a new storefront for the avatars of Facebook, Instagram and Messenger users, although the existing free clothing options will remain. This new kind of store is expected to begin rolling out this week in several countries, including the United States.

Initially, users will be able to purchase designer outfits from Balenciaga and Prada -- two brands that have already experimented with some of the possibilities of the metaverse -- but also Thom Browne. Accessible luxury, in short, although the web giant has not yet said anything about the prices of these digital clothing items. However, it did say that the store will be enriched over time by clothes designed by other major fashion houses.

The first pictures unveiled by Eva Chen and Mark Zuckerberg show a motorcycle suit, a Balenciaga hoodie, as well as outfits spotted during the last Thom Browne shows -- and worn by a crowd of celebrities during the last Met Gala. All of these choices are likely to find favor with consumers. "Digital goods will be an important way to express yourself in the metaverse and a big driver of the creative economy," said Meta's CEO.

While many in the fashion sector initially set about presenting NFT collections, they are now gradually moving into digital fashion, another possibility offered by the metaverse. DressX is one of the specialists in this market, but brands such as Gucci, Balenciaga, Nike, Tommy Hilfiger and even UGG have already made some inroads via partnerships with Zepeto, Roblox or Fortnite, giants of social gaming.
 

Copyright © 2022 AFP-Relaxnews. All rights reserved.