Metro Brands brings Canadian footwear brand Biion to India

By

Maverick Martins

Published
Jul 5, 2022

Metro Brands Limited (MBL) has entered a strategic partnership with the Canada-based footwear company Biion to launch the brand in the Indian market.

As part of the deal, Metro Brands will exclusively retail Biion footwear through their stores Metro, Mochi, and e-commerce website.

Commenting on the partnership, Nissan Joseph, CEO of Metro Brands Limited in a statement said, "We are delighted to partner with a global brand like Biion. In India, consumers are evolving at a fast pace. They are continuing to increase the aspirations for newness and freshness in global brands. With Biion, we aim to expand our existing product range, offering the best quality footwear to the Indian fashion-conscious consumer."

Rick Buchanan, founder CEO of Biion Footwear added, “India has long been a destination we wished to bring the Biion brand and lifestyle to. Our Biion products are perfect for a hot day, a wet day, a fashionable day or a casual day and we are very excited to see our Indian consumers wear Biion shoes across the country. Thanks to our fantastic partnership with Metro Brands and their team, we are finally making this dream come true.”

Biion claims to have collaborated with celebrities like Justin Timberlake, Bruno Marks, Samuel L. Jackson, Jennifer Aniston, Shaggy, and Sonu Nigam to create signature footwear collections which will be available in India along with its other collections.