82 426
Fashion Jobs
SACK OFF 5TH
Asset Protection Uniform Guard
Permanent · PARAMUS
SACK OFF 5TH
Asset Protection Investigator
Permanent · SHREWSBURY
SACK OFF 5TH
Fulfillment Associate Part-Time
Permanent · LAWRENCEVILLE
NGG
Sales Supervisor
Permanent · NEW YORK
COTY
Assistant Marketing Manager, us Luxury - Burberry Makeup
Permanent · NEW YORK
NORTH CAROLINA STATE
Enterprise Research Administration Training Manager
Permanent · RALEIGH
NORTH CAROLINA STATE
Academic Coordinator
Permanent · RALEIGH
CENTRIC BRANDS
(Assistant) Manager, Logistics (Origin Carriers)
Permanent · NEW YORK
CENTRIC BRANDS
Keyholder, Robert Graham - Scottsdale
Permanent · SCOTTSDALE
CENTRIC BRANDS
Keyholder, Robert Graham - Las Vegas (Forum Shops)
Permanent · LAS VEGAS
MICHAEL KORS
PT Sales Supervisor, Walt Whitman Shops Huntington Station NY 11746
Permanent · HUNTINGTON
JCREW
Associate Manager
Permanent · CHARLOTTE
RAG & BONE
Account Executive
Permanent · NEW YORK
RAG & BONE
Senior Coordinator, Retail Marketing
Permanent · NEW YORK
MACY'S
Manager, Asset Protection
Permanent · FRIENDSWOOD
MACY'S
Asset Protection Detective, Southlake Mall - Part Time
Permanent · CLAYTON
MACY'S
Asset Protection Detective - Multi-Store, South Shore Plaza - Full Time
Permanent · BRAINTREE
MACY'S
Asset Protection Lead Detective - Multi-Store, South Shore Plaza - Full Time
Permanent · BRAINTREE
MACY'S
Manager, Asset Protection - Multi-Store
Permanent · FAIRVIEW HEIGHTS
STAND OUT FOR GOOD
Brand Rep
Permanent · LEAWOOD
RALPH LAUREN
Associate Manager
Permanent · TEXAS CITY
RALPH LAUREN
Associate Manager
Permanent · LEEDS
Translated by
Nicola Mira
Published
Dec 6, 2016
Reading time
2 minutes
Download
Download the article
Print
Text size

Michael Kors’ new European stores to carry menswear for first time

Translated by
Nicola Mira
Published
Dec 6, 2016

U.S. accessible luxury label Michael Kors wants to turbo-charge its growth in the booming men's segment, after Don Witkowski took charge of menswear last year. Having introduced the men´s range in the U.S., the label has now decided to repeat the move in its European stores, which was formerly only available in department stores.


The fashion label is focusing on menswear - michaelkors.fr


The brand took the first step last May, with the opening of Michael Kors' London flagship on Regent Street, the label's largest in Europe. Michael Kors will open another London store on 15th December, this time at the Westfield White City shopping mall, featuring both the men's and women's collections.
 
On the same day, the same format will be introduced for the first time in France with the inauguration of the new, 500-m2 Lyon store located inside the Part Dieu shopping mall, which will showcase both the men's and the women's collections.

 "The plan is to deploy the format in all of our European stores," stated the fashion label, which currently operates twelve stores in France, four of them in Paris.
 
Meanwhile, Michael Kors is sticking to its 'discreet' policy in pre-collections advertising, eager to avoid bombarding clients with images before the clothes arrive in-store.
 
"The first experience was positive, as we revealed just a handful of teaser images on the web. We will use the same approach, this time previewing 10 looks from our new pre-collection instead of 6, while the complete lookbook will not be published before April," the fashion label said.

Copyright © 2024 FashionNetwork.com All rights reserved.