Sep 4, 2015
Michael Kors rolls out flyposting campaign In Paris and London
Sep 4, 2015
If you’re visiting London or Paris in the next two weeks, don’t be surprised if you turn a corner or raise your head to see a giant Michael Kors ad projected across a building. Literally.
The brand is currently rolling out a flyposting campaign featuring the new fall/winter 2015 collection, shot entirely in Paris. It consists of two alternating images, in what the designer calls neutral colours, thrown against a building by a manned projector. A photographer is also on hand, taking photos of the images, which tell us that "Autumn is Here".
Because of their inherent film-like nature, the walls being used need to be blank, which means that you can expect to come across one of these projections somewhere unexpected, in a side street of a major road, for example, and, it seems, late into the evening.
So, look up and look around, but don’t trip over your own feet staring at the rotating images.
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