Michael Kors campaign visits London as Bella Hadid stars
Capri Holdings has unveiled its AW22 campaign for the Michael Michael Kors and Michael Kors Men labels and — like many of the biggest designer names — it’s being fronted by a global supermodel.
In this case it’s Bella Hadid. She stars alongside Felice Van Noordhoff, Sacha Quenby, Sora Choi, He Cong, Alton Mason, Wang Xiangguo and Parker Van Noord.
Shot by photographer Lachlan Bailey, it’s set in London and “highlights the brand’s jet-set DNA and international appeal as Bella Hadid, Alton Mason and friends revel in all that the sophisticated city has to offer”.
The campaign oozes luxury and focuses on travel “from private jet to a personal helicopter to a one-of-a-kind boat” as Bailey’s “luminous images illustrate the joy and adventure of globe-trotting at its most glamorous”.
The still images are accompanied by a short feature film courtesy of director and cinematographer Matt Baron and also starring Hadid with Mason. We’re told it “brings to life the season’s ultra-jet-set sensibility, following the two models as they embark on a thrilling cat-and-mouse chase across London”.
Designer Michael Kors said of all this: “This season, I wanted to celebrate the fact that we’re all finally traveling again, and London felt like the perfect place to start. A true global destination, London is elegant, vibrant and incredibly chic. I also loved the idea of showing people the historic and modern elements that make the city so special.”
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