87 163
Fashion Jobs
LULULEMON
Community Specialist | Summit, Springfield Ave
Permanent · SUMMIT
LULULEMON
Expeditor | Cherry Creek
Permanent · DENVER
LULULEMON
Community Specialist | Friendly Center
Permanent · GREENSBORO
NORDSTROM
Customer Service Representative - Hillsdale Shopping Center
Permanent · SAN MATEO
NORDSTROM
Retail Stock - Mercer Mall Rack
Permanent · LAWRENCE TOWNSHIP
NORDSTROM
Manager- Service Experience- Baton Rouge Mall Rack
Permanent · BATON ROUGE
NORDSTROM
Retail Stock - Sugar House Rack
Permanent · SALT LAKE CITY
NORDSTROM
Asset Protection - Agent - Aventura
Permanent · AVENTURA
NORDSTROM
Retail Stock - Northwoods Rack
Permanent · SAN ANTONIO
NEIMAN MARCUS
Business Manager Tom Ford, Beauty (PT, 35 Hours) - FT. Worth
Permanent · FORT WORTH
NEIMAN MARCUS
Sales Manager, Designer Rtw
Permanent · CORAL GABLES
NEIMAN MARCUS
Sales Professional, Beauty
Permanent · NEW YORK
TIFFANY & CO
Manager, HR Business Partner
Permanent · NEW YORK
URBN
Security Officer (Monday-Thursday; Overnight Shift)
Permanent · LEVITTOWN
AMERICAN EAGLE OUTFITTERS
ae - Market Visual Leader - us
Permanent · MCLEAN
CROCS
Supervisor, Distribution Center - 1st Shift
Permanent · LAS VEGAS
NEWELL
Associate Brand Manager, Coleman
Permanent · ATLANTA
NEWELL
Senior Director, Analytics
Permanent · HOBOKEN
NEWELL
sr. Manager, Customer Planning
Permanent · ATLANTA
NEWELL
Finance Manager, bp&a
Permanent · ATLANTA
BALLARD DESIGNS
Retail Receiving Manager
Permanent · ROSWELL
FRONTGATE
Merchandise Operations Specialist
Permanent · WEST CHESTER TOWNSHIP
By
AFP
Published
Jan 14, 2020
Reading time
2 minutes
Download
Download the article
Print
Text size

Milan Fashion Week Men's closes with Gucci's plural masculinity

By
AFP
Published
Jan 14, 2020

Italian luxury brand Gucci, the jewel in Kering's crown, closed Milan Fashion Week Men's and passed the baton on to Paris on Tuesday, hosting a grand runway show that explored the themes of childhood and plural masculinity.


Gucci - Fall-Winter 2020 - Menswear - Milan - © PixelFormula


"You are invited to my fifth birthday rave, Ale," read the show invitations, retro postcards featuring a message scrawled in childish handwriting. 

Indeed, the runway was the fifth anniversary of designer Alessandro Michele's first show for Gucci, who called him in to help boost its declining sales in January 2015. 

It was a gamble that paid off, with the Italian designer having breathed new life into the label with daring, often conspicuously floral collections, which sent sales skyrocketing 37% in 2017 and 44% in 2018, even if the pace did slow somewhat last year. 

At Michele's latest menswear show, the models walked through a darkened room, circling an enormous pendulum that symbolised the passage of time.

In contrast to this sombre atmosphere, the collection  – with its shiny silver or green disco-style pants, its green jacket-and-shorts combo paired with a purple jumper, and its vibrant honeybee-striped or check trousers – was positively effervescent as it hit the runway, backed up by the Eurythmics classic "Sweet Dreams."

Next season's Gucci man also wore some very feminine skintight blouses and some shirt-dresses featuring naïf motifs, a look that was combined with something of the spirit of grunge, as models coupled ripped jeans with oversized jumpers.

"I started here with a menswear show, so this show was an opportunity to look back at the progress we've made over the last five years and reflect on masculinity," explained Michele after the show.

"It's not a narrative that excludes 'mainstream' masculinity,' I don't want to deconstruct the masculine world, but expand it and discuss the complexity of being a man," added the designer, pointing out that this discussion also includes men's feminine side.

"I imagined becoming a child again, going back to that time when you can be free, with fewer labels, because when you begin to grow up, people start saying, 'you can't do that,'" he continued, emphasising that this collection is "an ode to romanticism and to men."


Gucci - Fall-Winter 2020 - Menswear - Milan - © PixelFormula


Gucci, which has shown its collections in coed shows hosted during womenswear fashion weeks since 2017, made its comeback to the menswear season with this runway.

The Florentine house was responding to the call of Italy's Camera della Moda, which is looking to revive the country's menswear fashion weeks. Thanks to the brand's return, along with a range of others, Milan Fashion Week Men's was able to reinstate its original format, finishing at midday on Tuesday, and not on Monday evening.

Next on the agenda is Paris Fashion Week Men's, which kicks off on Tuesday evening and will feature 53 shows over the space of six days. Proceedings will, however, no doubt be complicated by the ongoing transport strikes in the French capital.

Copyright © 2024 AFP. All rights reserved. All information displayed in this section (dispatches, photographs, logos) are protected by intellectual property rights owned by Agence France-Presse. As a consequence you may not copy, reproduce, modify, transmit, publish, display or in any way commercially exploit any of the contents of this section without the prior written consent of Agence France-Presses.