Miniso annouces flagships in Singapore and Dubai

By

Dani Greene

Published
Dec 15, 2015

Tokyo brand Miniso has announced the opening of its flagship stores in Singapore and Dubai. Miniso, a ‘fast fashion’ brand, provides streamlined shopping with a wide variety of on-trend designs.

This is the first international expansion for the brand, and both cities are leaders in fashion and retail. Once these flagships are successfully up-and-running, Miniso plans to expand to Europe and the United States as part of its globalization strategy.

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Founded in 2013 by Miyake Jyunya, Miniso offers high quality fashion at low prices. It has adopted the philosophy ‘simple, natural and textured.’ Over 80% of the products are manufactured in Japan, Korea, Singapore, Malaysia, China and other Asian countries.