Miniso launches ‘10 Below’ stores in Canada
Just a couple of weeks after launching a permanent concept store inside Walmart Canada, Miniso has introduced to the Canadian market the new Miniso 10 Below Concept store, where everything is under $10.
The concept store was unveiled at two existing store locations that were repositioned - at the CF Toronto Eaton Centre in Toronto, Ontario and at Pickering Town Centre, located in the outskirts of the city.
The value-priced Chinese retailer has branded the concept under the slogan “Mini price, Big surprise."
Miniso offers high quality fashion at low prices, along with a variety of household and consumer goods that include cosmetics, stationery, toys and kitchenware.
It entered Canada in April 2017, with a first store location in Vancouver, BC. Last week, it announced the opening of its 67th store in the country with stores now operating through the provinces of British Columbia, Alberta, Ontario, Quebec and Nova Scotia.
Most recently, it also announced a partnership with Walmart Canada.
Still, the retailer has had a shady past in the country, which includes a bankruptcy scare.
The Canadian operations of the Chinese discount retailer filed an application to begin bankruptcy proceedings due to fraud back in December, which could have potentially shuttered Miniso’s entire Canadian division.
Miniso China has since taken over the operations of Miniso Canada.
Globally, it plans to open 6,000 new stores by 2020. In Canada, the focus will include the cities of Toronto, Vancouver and Montreal.
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