American heritage footwear brand Minnetonka launched last Thursday a footwear collaboration with Free Range Mama, a children’s footwear brand from designer, mother and entrepreneur Lindsay Stewart.
The collaboration consists of footwear styles inspired by bright colors and imagination. Each style is named after a song like “Love One Another”, “Sail into the Mystic” and “We Are Family”, the latter in which was designed in celebration of Minnetonka’s 70th anniversary. The footwear features fun designs that appeal to children such as hearts, rainbows and pirates.
"I grew up wearing Minnetonka moccasins and both our boys wore my very first pair. The idea of hand painting the moccasins as a keepsake to illustrate a baby's heritage felt like the modernization of bronzing baby shoes. I'm thrilled to be partnering with Minnetonka because they have had a presence in generations of families and my designs will be there for a new generation of memories,” says Stewart.
Minnetonka reached out to Free Range Mama to collaborate on a collection after Stewart’s footwear line caught their attention as well as the attention of boutiques, A-list celebrities, stylists and bloggers across the country. Free Range Mama was born from Stewart’s creative outlet of painting her newborn son’s shoes. She began gifting pairs to friends before setting up an Etsy shop and an online shop.
"When we discovered the brilliant designs Stewart was painting on our moccasins we had to hear her story. Her creations bring to life the spirit of childhood in a way that relates to Minnetonka’s individual, free spirited nature so well. It was a no-brainer for us to strike up a collaboration to add this keepsake product to our infant collection. She has created something very special and we are delighted to work with her,” says David Miller, CEO of Minnetonka.
The Minnetonka, Free Range Mama collection retails for $45 and is available now on the Minnetonka website.
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