Mode City and Interfilière revamped

By

Anaïs Lerévérend

Published
Mar 27, 2015

Four months from their next edition, the Mode City and Interfilière trade shows are preparing to revamp pavilion 1 of the Exhibition Centre at Porte de Versailles. Both of Eurovet’s trade shows, which are dedicated to sourcing and finished products, are changing things up a bit to offer visitors a new experience following a long period without many alterations.

The hall will no longer be split into two vertically, but rather horizontally, forcing visitors to pass through the trade show Mode City to reach Interfilière. That’s because from now on there will no longer be two but only one common entrance for both events. The main entrance, restricted to pre-registered visitors, will now be accessible by a walkway overlooking Mode City.
 
From this walkway, visitors will enjoy a new bird’s-eye view of the entire event and its various areas. The 360-degree view and a clearer perspective will be enhanced by the lowering of the walls of the most central Mode City stands to 5 feet. Another change to the setting: the stands of leading brands will be more open, reflecting architecture inspired by amphitheaters. 

Ads

In its new form, visitors will be able to enjoy Mode City from a comprehensive perspective of the lingerie and swimwear sector.

The alterations should freshen up the experience for buyers who make the trip following several years without changes in the design of Eurovet’s two trade shows.