Model Patricia Hartmann makes beauty brand debut

The 1990s are having a moment right now, and one of the decade's most famous supermodels is taking the opportunity to launch a new beauty brand.

Patricia Hartmann is launching Runway Rogue, a cosmetics collection inspired by her fashion career, on December 8.

The 20-piece collection focuses on the lips -- Hartmann's trademark model trait in her heyday. It comprises a series of creamy lipsticks in matte and satin finishes, rich glosses and matte lip liner pencils, priced from $18-$21. Colours range from bold reds and purples to more muted pink and nude tones. The products are free of parabens, talc, sulfates and gluten, and are being marketed as cruelty free.

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"My favorite aspect of modeling remains the same as it was when I was a little girl: I simply love the make-up," said Hartmann. "I see make-up as a gateway to experimentation, creative expression, and confidence to pursue the life you want to live."

After being discovered in her native Germany as a teenager, Hartmann went on to appear on the covers of Vogue Italia, Harper's Bazaar and Elle Magazine, among many others. She walked the runway for labels including Chanel, Christian Dior, Fendi and Dolce & Gabbana and was signed up as the face of Maybelline and L'Oreal.

Hartmann is not the only ex-supermodel making a move on the beauty industry -- in November, Linda Evangelista was unveiled as the Vice-President and Creative Director of anti-aging skincare brand Erasa.