×
83 679
Fashion Jobs
MARSHALLS
70118-lp Detective
Permanent · Visalia
MARSHALLS
70118-lp Detective
Permanent · Montgomery
MARSHALLS
Loss Prevention Customer Service Associate Part Time
Permanent · Grand Prairie
TJ MAXX
Regional Loss Prevention Manager - San Antonio or el Paso, tx Distribution Center
Permanent · San Antonio
TJ MAXX
Loss Prevention Customer Service Associate
Permanent · Portland
MARSHALLS
District Loss Prevention Manager - Palm Springs, ca
Permanent · Palm Springs
HOMEGOODS
Distribution Center Supervisor
Permanent · Lordstown
TJ MAXX
Distribution Center Loss Prevention Specialist-nj
Permanent · Jersey City
MARSHALLS
District Loss Prevention Manager - Baltimore, md
Permanent · Baltimore
MARSHALLS
Loss Prevention Detective
Permanent · Dallas
BANANA REPUBLIC
General Manager - Twelve Oaks
Permanent · Novi
COTY
National Account Manager, Sally Hansen, Rimmel & Fragrance Kroger
Permanent · Cincinnati
TAPESTRY
Specialist, Business Solutions
Permanent · North Bergen
TAPESTRY
Director, Business Transformation
Permanent · New York
SALLY BEAUTY CORPORATE
sr Warehouse Supervisor - Inventory Control
Permanent · Justin
ULTA BEAUTY, INC.
Retail Operations Manager
Permanent · Hendersonville
NORDSTROM INC
Asset Protection - Security Ambassador - Northgate Rack
Permanent · Seattle
NORDSTROM
Asset Protection Agent - Serramonte Center Rack
Permanent · Daly City
NORDSTROM INC
Inventory Control Specialist - Streets at Southpoint
Permanent · Durham
NORDSTROM
Asset Protection - Agent - Gateway Rack
Permanent · Austin
NORDSTROM
Asset Protection - Security Ambassador - Woodfield Shopping Center
Permanent · Schaumburg
GAP INC
Asset Protection Service Representative
Permanent · Chicago
Published
Oct 4, 2018
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Molton Brown makes big play for fragrance growth

Published
Oct 4, 2018

Beauty brand Molton Brown will be making a big play for the fragrance customer next year with the company set to launch new Eaux de Parfum in 2019 as it rebalances its portfolio that’s currently geared more towards toiletries/bodycare and home fragrances.


Fragrance will become much more important to Molton Brown



It’s a big move for the firm and was unveiled at the Tax Free World Association’s World Exhibition this week because the travel retail sector is of vital importance to the brand.

Its new series of EdPs won’t debut until next September but the arrival will come at a key time as it maximises its chances of a strong Christmas 2019 season. The company hasn’t previously marketed any EdP products and said that to be a significant player in fragrance, EDPs are essential.

Molton Brown said 2019 will be be its “year of fragrance” and will be an important step in making the most of a high value category. The scents are under wraps for now but will include both a women’s fragrance and one that’s gender-neutral. It’s five years since the company last launched a fragrance and the new launches will be just that - completely new.

There will also be a new look and feel for the brand with 1970s/London-inspired packaging.

And it looks like the overall fragrance move is a sign of strength rather than weakness with current trading up 8% and the travel retail channel 25% ahead.

Copyright © 2021 FashionNetwork.com All rights reserved.