×
92 105
Fashion Jobs
PRIMARK
p&c Area Manager- Mid-Atlantic/Southeast
Permanent · BOSTON
BLOOMINGDALE'S
Asset Protection Visual Security Officer, Part Time - San Francisco
Permanent · SAN FRANCISCO
BLOOMINGDALE'S
Asset Protection Supervisor, Full Time: Fashion Valley
Permanent · SAN DIEGO
BLOOMINGDALE'S
Asset Protection Visual Security Officer, Full Time, Roosevelt Field
Permanent · Garden City
ABERCROMBIE AND FITCH CO.
Vice President, Enterprise Systems (Remote)
Permanent · Columbus
ABERCROMBIE AND FITCH STORES
Abercrombie & Fitch - Manager in Training, Palisades
Permanent · West Nyack
URBN
Urban Outfitters Visual Merchandising Manager
Permanent · SAN ANTONIO
URBN
Anthropologie Senior Design Director
Permanent · PHILADELPHIA
URBN
Anthropologie Visual Merchandising Manager
Permanent · PALM DESERT
ADIDAS
Senior Manager Human Resources - dc Operations
Permanent · WILKES-BARRE
GAP INC.
Asset Protection Service Representative - Gap Downtown Crossing
Permanent · Boston
NORDSTROM
Asset Protection - Agent - Cascade Plaza Rack
Permanent · Beaverton
NORDSTROM
Asset Protection - Agent - The Oasis at Sawgrass Mills Rack
Permanent · Sunrise
NORDSTROM
Asset Protection - Agent - Tacoma Mall
Permanent · Tacoma
NORDSTROM
Asset Protection - Agent - City Creek Center
Permanent · Salt Lake City
NORDSTROM
Area Maintenance Manager - West Coast Omni Center - Riverside, ca
Permanent · Riverside
NORDSTROM
Senior Maintenance Manager - West Coast Omni Center - Riverside, ca
Permanent · Riverside
NORDSTROM
Asset Protection - Agent - Centre at Post Oak Rack
Permanent · Houston
NORDSTROM
Manager - Asset Protection - Twelve Oaks
Permanent · Novi
KOHLS
Full-Time Sales Supervisor - Hardlines
Permanent · Mechanicsburg
BLOOMINGDALE'S
Asset Protection Visual Security Officer, Full Time, Roosevelt Field
Permanent · GARDEN CITY
URBN
Free People Assistant Visual Manager
Permanent · SKOKIE
Published
Feb 20, 2020
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Moncler Genius is actually rather dumb

Published
Feb 20, 2020

Moncler Genius used to seem like a cool event. Now it comes across as a little dim. Matter of fact, more or less an unholy mess.


Moncler Genius 2020 - Milan - Photo: Moncler



The concept was for a gang of cool designers to create capsule collections of about 10 looks which are then shown together in a series of tableaux in a large Milanese space. The initial results were some great inventive puffer jackets, especially from the likes of Pierpaolo Piccioli, Simone Rocha and Craig Green. And some commercial hits.
 
One Genius event was staged underneath railway lines leading into Milan’s Central Station, and was pretty impressive. However, Wednesday’s latest edition felt like a low-rent rock festival with thousands of fans bumping into each other in clouds of dry ice inside a giant murky factory the size of a football field. “Glaston-Moncler,” “No Moncler-bury!” several editors joked when discussing the soiree.


Moncler Genius 2020 - Milan - Photo: Moncler - Moncler



It may have been a moderately interesting experience if you were a pampered editor or influencer. But fans of the brands were forced to wait in endless queues in order to see any of the installations.  Once inside, scores of Milanese lived out their Fellini fantasies shooting the tableaux in “tracking shots” with their mobiles phones, literally trampling over each other inside Rocha’s space.  Bizarrely, the soundtrack to her video was Requiem in D Minor.
 
There were a few clever fashion art settings, most notably Green’s spacemen with covered faces in suits inflated by jets of air. Though, quite frankly, what a nightmare of a job for the models.


Moncler Genius 2020 - Milan - Photo: Moncler - Moncler


 
Even Anderson, currently the most admired designer in Europe, underperformed. His cast marched around in color-block down jackets and padded scarves like lost souls from one of Samuel Beckett’s tragic-comedies banging into inflated tree trunks to Vivaldi’s Spring.
 
Admittedly, the massive entrance scaffolding with hyper-sized LEDs which featured Rimowa’s new travel case was very eye-catching. Its new case called Reflection is a limited edition metallic wheelie with a shiny new mirrored surface, and its own mini LED screen. Its price tag is 2,100 euros; and its neon red text read as follows: "I want to breathe the mountain air.” Ironic, given the dry ice that engulfed all the guests.
 
Moncler bragged that this was its first foray into the experiential world.  But, quite frankly, this was a grim struggle through a murky crowd, amid cacophonous sounds  on a factory floor full of giant puddles. Genius? You must be kidding.
 
 

Copyright © 2022 FashionNetwork.com All rights reserved.