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Translated by
Cassidy STEPHENS
Published
Oct 14, 2022
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Moncler launches its first NFTs

Translated by
Cassidy STEPHENS
Published
Oct 14, 2022

After raising 20 million in funds last May, Arianee, the specialist in web3 digital product certification solutions, has teamed up with a new partner, Moncler, which is launching its first NFTs (non-fungible tokens). The Italian brand specializing in high-end jackets has joined the Arianee Association to participate in the future of the open-source protocol.


Maya Jacket by Moncler - DR


On October 6, as part of its 70th anniversary, Moncler launched three NFT operations. The brand released 500 NFTs associated with the Moncler Maya jacket and another 500 NFTs were launched to be given to the first 500 visitors of the "Extraordinary Expedition" event. A traveling exhibition organized by Moncler that started in New York on October 5, before making stops in London, Seoul, Tokyo and China (exclusively a digital stopover). Finally, 70 NFTs were awarded to "friends of the brand".

Each NFT is accessible by scanning a QR code and can be stored in a custodial wallet, integrated directly into the Moncler application. Each NFT also contains a piece of art designed by Antoni Tudisco, a creative director and 3D artist from Hamburg, Germany.

The launch of these NFTs is part of a broader web3 strategy for Moncler. A universe that by 2031 is expected to reach one billion users, according to Arianee.
 

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