Moncler opens The House of Genius in New York and Tokyo
Moncler has announced the most recent development in its ongoing Moncler Genius project, with the opening of two “The House of Genius” locations in NYC and Tokyo, and the launch of its latest – and last – collaboration, this time with skate-inspired LA-based apparel brand Palm Angels.
The two concept store locations have been designed as interactive spaces that reflect the unique urban environments in which they are situated, combining special activations with an exclusive limited-edition product offering.
The boutiques house the Moncler Genius project’s eight collaborative collections, namely, 1 Moncler Pierpaolo Piccioli, 2 Moncler 1952, 3 Moncler Grenoble, 4 Moncler Simone Rocha, 5 Moncler Craig Green, 6 Moncler Noir Kei Ninomiya, 7 Moncler Fragment Hiroshi Fujiwara, and the latest addition to the roster: 8 Moncler Palm Angels.
The 8 Moncler Palm Angels collection, which launched on Thursday, includes puffers, body warmers, tracksuits, parkas, drawstring tops, hooded sweatshirts, t-shirts, leggings and sandal-sneakers, and features a bold, graphic aesthetic, simultaneously channeling pop, rock and grunge.
The color palette is dominated by black and bright red with flashes of white, and logos and slogans feature heavily throughout. A range of materials have been used to create the pieces which are accented with shiny nylon and acetate.
The collection is available to purchase now, along with the other collaborations that make up the Moncler Genius project, in New York and Tokyo’s The House of Genius locations, as well as in 50 pop-ups opening in Moncler mono-brand boutiques around the world, and selected multi-brand stores and department stores.
The House of Genius in Tokyo and New York will also offer a range of exclusive products inspired by the eight collections, including vintage duvet patchwork blankets taking their lead from the 2 Moncler 1952 collaboration, boots and jewelry from Simone Rocha, a book by Hiroshi Fujiwara and footwear from Craig Green.
Also exclusive to the two locations and the 50 store-in-store pop-ups is The Yellow Collection, which works Moncler Genius’ signature yellow and black into everything from t-shirts and down gilets to laptop sleeves and belt-bags.
“Today’s world has changed enormously,” said Remo Ruffini, Moncler chairman and CEO, in a release. “Communication has been totally revolutionised. The consumer wants to see something new every day and expects new shapes and languages to interact with a brand. Moncler Genius represents the way in which the brand projects into the future. A future that starts now.”
The House of Genius is open until late 2018 in New York’s SoHo and Tokyo’s Minami-Aoyama neighborhood.
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