Monki teams up with artists Maipei and Marawa for spring 2015

By

Cajsa Lykke Carlson

Published
Jan 27, 2015

Young Swedish fashion label Monki has chosen friends and artists Maipei and Marawa the Amazing to be the faces of its spring 2015 denim collection. The company aims to empower young women and highlight the importance of friendship, so it's little wonder that it has choosen two friends to be the faces of the playful collection.

The line features denim with a twist and includes flight suits, long white denim coats and new denim accessories.

"Monki is great at promoting young women," says Mapei. "It’s a quality that really resonates with me, so when this collaboration came up it felt really special." The campaign images, which have a youthful, careless vibe, show the two women goofing around in their matching denim outfits.

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"As a denim designer, I see the fabric’s versatility," says Martin Gustavsson, Collection Manager and Concept Designer of Monki Denim. "This season we wanted to show our customers just how adaptable and fashion-worthy denim really is."

"Maipei x Monki x Marawa" also features new versions of Monki's popular Ikmo and Kimomo jeans, and will launch in stores in mid-February. In the UK, Monki is sold in its own Carnaby Street store and online.