×
74 356
Fashion Jobs
HOMEGOODS
Loss Prevention Customer Service Associate
Permanent · New York
TJX COMPANIES
Loss Prevention Detective
Permanent · Midland
MARSHALLS
Loss Prevention Detective Full-Time
Permanent · Reynoldsburg
BANANA REPUBLIC
General Manager - Streets @ Southpoint
Permanent · DURHAM
OLD NAVY
Assistant General Manager - Puerto Rico Premium
Permanent ·
RALPH LAUREN
Full Time Sales Professional
Permanent · Boston
ABERCROMBIE AND FITCH STORES
Abercrombie & Fitch - Brand Representative, Santa Anita
Permanent · Arcadia
ABERCROMBIE AND FITCH STORES
Abercrombie & Fitch - Brand Representative, Fashion Valley
Permanent · San Diego
HOLLISTER CO. STORES
Hollister CO. - Brand Representative, Oakridge
Permanent · San Jose
HOLLISTER CO. STORES
Hollister CO. - Brand Representative, Fashion Fair
Permanent · Fresno
HOLLISTER CO. STORES
Hollister CO. - Brand Representative, Palm Desert
Permanent · Palm Desert
HOLLISTER CO. STORES
Hollister CO. - Brand Representative, Santa Anita
Permanent · Arcadia
ABERCROMBIE KIDS STORES
Abercrombie Kids - Brand Representative, South Shore
Permanent · Braintree
HOLLISTER CO. STORES
Hollister CO. - Brand Representative, Parkway Plaza
Permanent · El Cajon
ABERCROMBIE AND FITCH STORES
Abercrombie & Fitch - Brand Representative, Cherry Creek
Permanent · Denver
COTY
Director, PR/im, Social & Digital-Covergirl & Rimmel
Permanent · New York
MACY'S
Asset Protection Detective, Southland - Full Time
Permanent · Hayward
MACY'S
Retail Cosmetics Sales - Shiseido, Miami International - Part Time
Permanent · Miami
URBN
fp Movement Stylist
Permanent · TIBURON
URBN
fp Movement Key Holder Part-Time
Permanent · TIBURON
URBN
Free People Assistant Visual Manager
Permanent · WOODCLIFF LAKE
SACK OFF 5TH
Keyholder
Permanent · ROSEMONT
Published
May 9, 2022
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Monogram Paris, the French second-hand specialist, wants to live its American Dream

Published
May 9, 2022

The American adventure of Beverly Sonego, the founder of the second-hand luxury ecommerce, Monogram Paris, formerly ByLuxe, has just begun. From May 10, and until May 15, the entrepreneur will hold her first pop-up in New York, West Village, 450 W 14th street, before a promised stopover in Los Angeles from May 25 to 31, in West Hollywood.


Beverly Sonego, founder of Monogram Paris - DR


"I've been working in the second-hand market for 15 years," explains Sonego. "After starting on Facebook, bringing together a large community and proposing a concept geared towards uninhibited communication close to customers, the new stage is the internationalization of our concept. Many markets interest us such as Morocco, Singapore, Hong Kong and of course the United States. Here, the prices of our competitors on the secondhand market as TheRealReal or What Goes Around Comes Around are prohibitive and offer a place for a more accessible concept like ours."

Present to test the market, "to seduce both French customers who live in New York or L.A, but also to source new products", the Monogram Paris team has teamed up with Elise Assouline and her company Eclipse Sample Sale, specialized in physical and online private sales in New York in particular.


Hermès bag


To boost sales, Beverly Sonego has also tapped Arielle Charnas, a fashion influencer and author of the blog Something Navy and noted for her collaboration with Nordstrom. She will offer customers the selection of Monogram Paris imported products, in particular through its live selling sessions. 

Presented a few days ago under a new name, a new logo and a new graphic charter, Monogram Paris has replaced ByLuxe, "a different name but the same philosophy, explains Sonego, centered on a sharp selection, a sense of style edgy, a name that borrows a symbol of fashion and perfect for the international."


Chanel bag sold at Monogram Paris


Launched 10 years ago, the online consignment site has since brought together ready-to-wear, leather goods, watches and jewelry and even cosmetics from major luxury brands as Chanel, Hermès, Saint Laurent, Louis Vuitton and cutting-edge labels such as Jacquemus, Off-White and Yeezy.
 
The company, which now has 30 employees, has recorded strong growth over the past three years, and saw its turnover increase by 40% last year to reach €6.5 million. “The COVID episode where customers have largely emptied their closets has obviously boosted our sales and our notoriety," concludes Sonego. "We hope to reach €12 million in 2023 and we are considering opening a first concept store in Paris in the coming months."
 
 
 
 

Copyright © 2023 FashionNetwork.com All rights reserved.