Montreal's Off The Hook launches capsule with NBA

By

Jennifer Braun

Published
Jun 7, 2017

Montreal-based retailer Off The Hook has teamed up with the NBA to launch a capsule collection, dropping in-store and online June 10.
 
Baptized "Chez Nous C'est La NBA", the collection celebrates the NBA in Quebec and pays homage to the Montreal neighbourhoods that “live and breath” basketball culture.

 
The collection consists of five t-shirt designs featuring the names of select Montreal neighbourhoods: The West Island, Saint Leonard, Cote-des-neiges, and Petite Bourgogne. A t-shirt with Montreal printed on it rounds off the five-piece collection. Each t-shirt comes in unique colorways and features the official NBA logo on the sleeve.  
 
Moreover, the collection’s lookbook was shot on the baseball court found in the respective neighbourhoods.

Off The Hook has teamed up with a number of streetwear-inspired brands and companies to launch special capsule collections over the years. Most recently, they’ve worked with Vans, Montreal’s Atelier New Regime, as well at the Montreal Canadians hockey team.
 
The t-shirts retail for $45 CAD.