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More companies join Facebook ad boycott bandwagon

By
Reuters API
Published
Jul 20, 2020
Reading time
2 minutes
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A long list of companies have pulled advertising from Facebook Inc in support of a campaign that called out the social media giant for not doing enough to stop hate speech on its platforms.


Photo - - @thenorthface



The Stop Hate for Profit campaign was started by several U.S. civil rights groups after the death of African-American George Floyd in police custody triggered widespread protests against racial discrimination in the United States.

Following are some of the apparel and personal care companies that have decided to support the campaign:

Unilever Plc
The consumer goods company said it will stop advertising on Facebook, Instagram and Twitter in the United States for the rest of the year, citing "divisiveness and hate speech during this polarized election period in the U.S."

Adidas AG
The German sportswear giant said it and subsidiary Reebok will pause advertising on Facebook and Instagram globally throughout July.

Target Corp
The retailer said it was pausing all ads on Facebook and Instagram throughout July and was re-evaluating its plans for the rest of the year.

Lululemon Athletica Inc
The yogawear maker said it would pause paid advertising on Facebook and Instagram.

Levi Strauss & Co
The denim maker said it and subsidiary Dockers would pause all ads on Facebook and Instagram, calling on the social media company to take actions to stop misinformation and hate speech.

Beiersdorf AG
The Nivea cream maker said it was pausing ads for all its brands on Facebook and Instagram throughout July.

The North Face
The outdoor brand, a unit of VF Corp , said it would pull out of all Facebook-owned platforms.

Patagonia
The outdoor apparel brand said it would pull all ads on Facebook and Instagram through at least the end of July.

© Thomson Reuters 2020 All rights reserved.