Mr Porter and Rapha join forces to raise funds for men’s health charity
The initiative is part of Mr Porter Health in Mind, a fundraising and content campaign being spearheaded by the online fashion retailer.
The collection unveils three new iterations of Rapha cycling jerseys, produced in Mr Porter Health in Mind’s signature green colourway. The items are available for £135 each and come with a unique Mr Porter Health in Mind label.
The retailer said net profits from the sale of each jersey will be donated to its Health in Mind fund, powered by Movember. Movember is an international charity supporting men’s mental and physical health initiatives around the world.
More exclusive capsules are expected to follow as part of Mr Porter’s Health In Mind initiative.
“With Mr Porter Health In Mind, we not only aim to create product we love, in which net profits support our charity partner Movember, but to spotlight and role model healthy behaviour, that engages our community and develops conversations around mental and physical health. We’re proud to bring this Mr Porter x Rapha collection to our shared audiences around the globe,” said Daniel Todd, buying manager at Mr Porter.
To celebrate the launch, Mr Porter has produced a dedicated story and short film for its online magazine The Journal. Additionally, an Instagram campaign will feature a group of influencers sharing the importance of having a strong support network.
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