Mr Porter expands luxury watches offer with vintage debut in US

By

Nigel TAYLOR

Published
Jun 28, 2022

YNAP’s men’s luxury fashion and lifestyle platform Mr Porter is expanding its luxury watch category — initially for US customers — introducing a “unique assortment of vintage timepieces”.

Curated by ex-Christie’s specialist and Wind Vintage founder Eric Wind, the pick of 12 rare watches “pays tribute to the history of horology from the 1940s to the 1990s”, featuring Rolex, Omega and more. 

As mentioned, it will start the launch of the new category within the US and plans to roll out vintage options to its global customers throughout 2022. 

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The platform will also introduce a vintage watch procurement programme, “taking the next step in unparalleled and personalised customer service”. The website’s team of watch experts will assist with sourcing specific vintage timepieces. The concept “will bring together Mr Porter’s network of industry suppliers to procure pieces through private inventories”.

Dominic Weir, MD, Fine Watches and Jewellery at Net-A-Porter and Mr Porter, said: “This is an exciting enhancement, providing an elevated shopping experience, service and product curation.”

Key highlights include the sought-after Rolex GMT-Master 16750, featuring the ‘Pepsi' blue and red bezel – famously worn by actor Tom Selleck in the 1980s television show Magnum, P.I. Also from Rolex, the Submariner 5513 is a transitional collector’s piece, named for the rare format of the water resistance dial stamp showing ‘Meters First’ as opposed to feet first, which became the standard from 1969. 
 
Another from the late-1960s, the Heuer Camaro 7220NT is a collectible piece from the Mr Porter vintage curation. This motor racing chronograph features a cushion-shaped case, housing the famed Valjoux 72 movement, “widely respected as one of the finest manual-wind chronograph movements in watchmaking history”.