Mr Porter launches Fear of God capsule
YNAP’s high-end menswear e-tailer Mr Porter has launched its first collaboration with LA-based label Fear of God. Designed by Jerry Lorenzo, it features a curated edit from Fear of God’s mainline collection and its Essentials range for kids and adults.
Collabs have been hugely important for the retailer in recent periods and the launch is part of the final instalment of its ‘Hosted By’ designer content series, which commemorates “some of the brightest and most resonant voices in menswear”.
It celebrates the world of Fear of God and offers “wardrobe solutions for the whole family by uniting exclusive styles with familiar favourites”.
Included are sweat sets alongside signature staples and hero pieces from the mainline collection such as luxury outerwear and casual tailoring, all in a soft, autumnal colour palette.
The collection is fairly extensive and comprises 40 pieces across ready-to-wear, footwear, accessories and kids, including 24 Fear of God styles “encompassing comfortable tailoring and modern structured designs, charcoal-coloured accessories and signature footwear”.
Mr Porter is marking the launch of the collection with a global digital campaign, featuring Fear of God founder Lorenzo in its digital magazine The Journal. The campaign feature storytelling and a special video, narrated by Lorenzo.
The e-tailer’s buying director Sam Kershaw said the Fear of God label is “a firm favourite with our customers”.
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