×
42 610
Fashion Jobs
KOHLS
Staff Product Manager-Innovation
Permanent · Menomonee Falls
KOHLS
Full-Time Sales Supervisor - Hardlines
Permanent · Rapid City
KOHLS
Full-Time Loss Prevention Officer
Permanent · Las Vegas
KOHLS
Full-Time Loss Prevention Officer
Permanent · Victorville
KOHLS
Full-Time Loss Prevention Officer
Permanent · Bakersfield
BLOOMINGDALE'S
Division Sales Manager: Bloomingdale’s 59th Street Flagship, Nyc
Permanent · New York
SALLY BEAUTY CORPORATE
Outside Sales Representative - Professional Beauty
Permanent · Kansas City
CLARKS
Assistant Wholesale Marketing Manager
Permanent · Waltham
ADIDAS
Manager Outbound Operations
Permanent · Spartanburg
ADIDAS
Senior Manager, Performance Marketing - Membership (Digital)
Permanent · Portland
ADIDAS
Logistics Manager
Permanent · Pittsburgh
ADIDAS
Technical Manager Maker Lab
Permanent · New York
GAP
Senior Producer- Digital Operations – International Promotions
Permanent · San Francisco
GAP
General Manager- Macarthur Park
Permanent · Irving
HUDSONS BAY COMPANY (HBC)
Analyst, Supply Chain
Permanent · Brampton
PUMA
Analyst, Business Intelligence - Consumer Insights
Permanent · Westford
L'OREAL GROUP
Buyer - (Purchasing/Procurement/Indirect Sourcing)
Permanent · Berkeley Heights
DESIGNER BRANDS
Director, Marketing Advanced Analytics
Permanent · Columbus
THE REALREAL
Sales Analyst, Business Strategy And Analytics
Permanent · San Francisco
THE REALREAL
Authentication And Brand Compliance Lead
Permanent · Perth Amboy
OLD NAVY
Assistant General Manager, Merchandising - Crossroads at Baileys
Permanent · Falls Church
COTY
E-Commerce Key Account Sales Manager
Permanent · New York

Mr Porter launches gift assistant with Facebook Messenger

Published
today Dec 11, 2018
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Mr Porter is using Facebook Messenger to help customers find the right Christmas present for themselves or their loved ones.


Mr Porter


Introduced on one of the most used messaging apps in the Western world, the Mr Porter Style Assistant is a transaction bot designed to suggest products based on a series of customer typologies and contextualized questions.

Gift options can be filtered by style, product category and budget, before sending the customer to MrPorter.com to finish the transaction.

“With tech and innovation at the heart of our brand, we felt chat was a great new digital channel for Mr Porter to explore and experiment with to drive conversation and commerce and ultimately make choosing the perfect gift easier for everyone this year,” commented Sabah Naqushbandi, global marketing director at Mr Porter.

The menswear e-tailer is not the first to introduce a virtual gifting service with an online company. Asos unveiled a similar service with Facebook last year, while Zalando teamed up with Google Assistant on a gift guide chatbot.

But the technology is still relatively unused among fashion e-tailers, despite providing another way to engage with consumers and drive sales. According to a Business Insider report, consumers are now using messaging apps more frequently than the four main social media networks (Facebook, Instagram, LinkedIn and Twitter). And the global chatbot market is expected to reach $1.23 billion by 2025.

Copyright © 2020 FashionNetwork.com All rights reserved.