Mr Porter links with Throwing Fits for co-designed capsule

By

Nigel TAYLOR

Published
Jul 19, 2022

YNAP's men's luxury fashion and lifestyle platform Mr Porter has announce a "one-of-a-kind" custom designed collaboration with New York-based podcast Throwing Fits. Handpicked and co-designed by podcast hosts Lawrence Schlossman and James Harris, Mr Porter will debut a curated selection of product “from some of the most exciting established and emerging designers in menswear today”.

The newly-launched collection features 13 brands ranging clothing, shoes and accessories from All Caps Studio, Beams Plus, Connor McKnight, Drakes, Hayato Today, Maiden Name, MF Pen, Monitaly, Norbit by Hiroshi Nozawa, Stoffa, Tory Van Thompson, Wythe New York and Yuketen. There will also be an edit of exclusive Throwing Fits merchandise. Collection prices range $48-$2,700.

Each brand “has created a unique collection that communicates its brand story and ethos” through the lens of Schlossman and Harris. “Together, they comprise Mr Porter and Throwing Fits’ nod to the leading and defining voices in menswear”. 

As part of the recent ‘Discover Mr Porter’ Campaign, meant to double down on platform’s values of community, inclusivity and style, the Throwing Fits collection “encourages established global customers to explore both established and emerging brands”.

To celebrate the partnership, Mr Porter will launch an integrated global marketing, social and content campaign featuring Schlossman and Harris and their network of Throwing Fits friends. The campaign will also be delivered via the Throwing Fits podcast.

Daniel Todd, Buying Manager for Mr Porter, said: “Our shared love for great menswear and its core community has resulted in an authentic curation, that allows us to tap into a brand new Throwing Fits audience, whilst providing our customers new brands and products to discover they may have not come across before."

Schlossman and Harris added: “When we started podcasting over six years ago, we never thought that publicly thumbing our nose at the establishment would eventually lead us to our dream project, collaborating with 13 of our favourite brands from around the world alongside the global retail powerhouse that is Mr Porter. 

“From our favourite established brands to emerging obsessions, we’re ecstatic to partner with Mr Porter on this exclusive capsule collection. Whether we’ve earned this privilege or it’s simply karmic justice for a lifetime spent shopping and thinking more about men’s clothing than anyone else on the planet is up to interpretation. Either way, consider the bucket list checked. Finally garnering the respect of our friends and loved ones is just icing on the cake.”