Mulberry eyewear launches in-store ahead of LFW
today Feb 13, 2019
Mulberry launched its first ever eyewear collection globally on Wednesday with the debut coinciding with the unveiling of its spring/summer 19 collection.
The eyewear is being made in a deal with Italy’s De Rigo and all the pieces were made in Italy, which is the favoured location for designer eyewear brands as the country is acknowledged as the global leader in the high-end eyewear sector.
The brand’s Regent Street flagship store will officially launch the collection during London Fashion Week, with an “immersive experience space and a storefront installation celebrating this new category and its inspiration.”
The styles will also be available through select opticians with prices ranging from £190 to £220.
The eyewear features eight styles “inspired by British style icons” that “each resonate with the youthful, irrepressible spirit of our heritage and this season’s inspiration,” the company said.
Its latest apparel collection is influenced by “the Mod liberation of the sixties… an era when distinctive eyewear silhouettes became synonymous with British cultural icons.” That means for the eyewear itself, that influence is also being felt, but a “fresh, playful edge has been added to these retro influences to create a bold but timeless collection.”
The Mulberry frames come in a range of materials with the models named Kate, Jane, Emma, Charlotte and Gian being made in chunky acetate, while the Tony and Lenny styles are shaped from a lightweight metal wire. The final silhouette, the Enyd, combines both in a hybrid style.
And the colour palette “borrows from the seasonal ready-to-wear, showcasing shades from hibiscus red to sorbet pink, as well as “timeless” black and golden metallics.
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