×
36 732
Fashion Jobs
TOO FACED
Account Executive - Manhattan, New York
Permanent ·
GIII APPAREL GROUP
Accounts Payable Coordinator
Permanent · New York
SALLY BEAUTY CORPORATE
Outside Sales Representative - Professional Beauty
Permanent · Mesa
SALLY BEAUTY CORPORATE
Dbe Barber Account Executive
Permanent · New York
SALLY BEAUTY CORPORATE
Dbe Barber Account Executive
Permanent · Nashville
SALLY BEAUTY CORPORATE
Outside Sales Representative - Professional Beauty
Permanent · Eugene
SALLY BEAUTY CORPORATE
District Manager
Permanent · Winston-Salem
SALLY BEAUTY CORPORATE
Outside Sales Representative - Professional Beauty
Permanent · Reno
CENTRIC BRANDS
Associate, Account Executive - Los Angeles (Hudson)
Permanent · Los Angeles
CENTRIC BRANDS
Area Manager - Bcbg - Texas
Permanent · New York
CENTRIC BRANDS
Senior Analyst - m&a - Business Development
Permanent · New York
CENTRIC BRANDS
Sales Manager, Bcbg - Division - Fashion Valley 624
Permanent · San Diego
ULTA BEAUTY
Prestige Sales Manager-Alabaster Promenade
Permanent · Alabaster
ULTA BEAUTY
Prestige Sales Manager-Shoppes of Mentor
Permanent · Mentor
ULTA BEAUTY
Prestige Sales Manager-Marshall's Plaza
Permanent · DeWitt
ULTA BEAUTY
General Manager-Lincoln Square
Permanent · Arlington
ULTA BEAUTY
Prestige Sales Manager-Water Tower Place
Permanent · West Des Moines
ULTA BEAUTY
Prestige Sales Manager-Ocean County Mall
Permanent · Toms River
ULTA BEAUTY
Retail Sales Manager-Water Tower Place
Permanent · West Des Moines
ULTA BEAUTY
Retail Operations Manager-Ocean County Mall
Permanent · Toms River
ULTA BEAUTY
Retail Operations Manager-Firewheel Town Center
Permanent · Garland
ULTA BEAUTY
Retail Sales Manager-Ocean County Mall
Permanent · Toms River

Mulberry launches as Farfetch concession partner

Published
today Apr 16, 2019
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

UK luxury brand Mulberry has just announced a new global partnership with Farfetch to support its international omnichannel strategy. The company has been opening major new physical stores recently (such as its Regent Street flagship) but online remains a key part of its growth strategy.


Mulberry



The company said it’s partnering with the giant luxury e-tail platform “on a global concession basis, enhancing the brand’s direct-to-consumer model and strengthening its international presence.” The arrangement starts on Thursday.

More brands are linking directly with Farfetch to further their web sales, rather than just seeing their brands sold through the large number of luxury stores that make their inventory available via the site. Fellow British luxury label Burberry was the first brand Farfetch partnered with on this basis and Burberry has since said it’s extremely happy with the results.

For smaller peer Mulberry, it could be transformational, putting the brand directly in front of a huge global luxury audience. 

The Mulberry offering on Farfetch features a selection of the brand’s signature leather bags, such as the bestselling Amberley collection. The platform’s customers can also shop its lifestyle ranges including small leathergoods, ready-to-wear, shoes, soft accessories and the recently introduced sunglasses collection.

Thierry Andretta, Mulberry CEO, said: “Farfetch is the leading global technology platform and this partnership is a significant development for our international growth strategy which will help us to reach our target audience globally.”

Copyright © 2019 FashionNetwork.com All rights reserved.