82 871
Fashion Jobs
SALLY BEAUTY CORPORATE
IT Senior Manager
Permanent · DENTON
HAND & STONE
Assistant Spa Manager - Apex
Permanent · APEX
HAND & STONE
Assistant Spa Manager - Voorhees
Permanent · VOORHEES TOWNSHIP
HAND & STONE
Assistant Spa Manager - Brentwood
Permanent · BRENTWOOD
HAND & STONE
Assistant Spa Manager - Princeton
Permanent · PRINCETON
HAND & STONE
Assistant Spa Manager - South Park
Permanent · CHARLOTTE
HAND & STONE
Assistant Spa Manager - Camp Hill
Permanent · CAMP HILL
HAND & STONE
Assistant Spa Manager - Chantilly
Permanent · FAIRFAX
HAND & STONE
Assistant Spa Manager - Gaithersburg
Permanent · GAITHERSBURG
HAND & STONE
Assistant Spa Manager - Medford
Permanent · MEDFORD
HAND & STONE
Sales Manager - Winston-Salem
Permanent · WINSTON-SALEM
HAND & STONE
Assistant Spa Manager - Severna Park
Permanent · SEVERNA PARK
HAND & STONE
Assistant Spa Manager - Langhorne
Permanent · LANGHORNE
HAND & STONE
Assistant Spa Manager - Timonium
Permanent · TIMONIUM
HAND & STONE
Assistant Spa Manager - Newtown Square
Permanent · EDGMONT
HAND & STONE
Assistant Spa Manager - Falls Church
Permanent · FALLS CHURCH
HAND & STONE
Assistant Spa Manager - Reston
Permanent · RESTON
HAND & STONE
Assistant Spa Manager - Ocean Township
Permanent · OCEAN TOWNSHIP
HAND & STONE
Spa Director
Permanent · CHERRY HILL
HAND & STONE
Assistant Spa Manager - Franklin
Permanent · FRANKLIN
HAND & STONE
Assistant Spa Manager - Kirkwood
Permanent · WILMINGTON
HAND & STONE
Assistant Spa Manager - East Brunswick
Permanent · EAST BRUNSWICK
Published
Nov 19, 2018
Reading time
2 minutes
Download
Download the article
Print
Text size

Mulberry lights up stores for Christmas, smart vending machine takes UK tour

Published
Nov 19, 2018

Luxury retailer Mulberry continued to play up both its technology and its experience focus in its still-new Regent Street flagship at the weekend with the company having unveiled a pop-up smart vending machine in-store.


Mulberry



The machine was designed to encourage customers to play for prizes as part of the brand’s overall #MulberryLights campaign that has seen it projecting techno-based Christmas lights onto surfaces in central London as well as transforming the store itself.

Mulberry has become known for its quirky and often humorous approach to Christmas season marketing with a series of storytelling campaigns that have occasionally courted controversy.

But it hasn’t previously focused too much on the impact of technology on its retail experience, nor on the experience itself.

But this time it’s celebrating how light, colour and different shapes can combine to create a very British Christmas experience via the Lights theme and is aiming to directly engage consumers via the vending machine. And it won’t only be London that gets to take part.

It was in Regent Street at the weekend, as mentioned, and will be in Leeds from November 22-25, then Manchester from November 26-28 and Edinburgh from November 29 to December 2.


Mulberry



The company will also repeat the experience, which was was produced by TheCurrent, in New York next month.

The smart vending machine offers the fun of taking part in-store but also the option for consumers to share the fun via social media and for the company itself to capture some data.

In-store, consumers can get instant access to prizes by sharing their own images inspired by lights using the #MulberryLights hashtag. The vending machine can verify that an image has been shared via Instagram or Twitter. It then invites the shopper to take part in a bespoke game that could result in a daily top prize of a £1,000 gift card, as well as other less valuable prizes. There’s also a further competition that could win the consumer £5,000.

Copyright © 2024 FashionNetwork.com All rights reserved.