Murad appoints Paul Schiraldi as CEO

By

Jennifer Braun

Published
Nov 12, 2021

Clinical skincare brand Murad announced on Thursday the appointment of Paul Schiraldi as chief executive officer. 

In this role, Schiraldi will be responsible for the brand’s success across all company divisions including sales, marketing, education and innovation.

Most recently, he served as the general manager for Dermalogica U.S., where he is credited for accelerating the brand’s growth by prioritizing the professional community, e-commerce and selective retail. 

Schiraldi has extensive experience overseeing sales, marketing, and global brand strategy, backed by successful general management and go-to-market expertise from key L'Oréal brands: Matrix, Biolage, Redken and L'Oréal Professionnel in the U.S. and Australia.

At Matrix and Biolage, he led the sales, creative, marketing, education and financial functions that consistently met growth and profit targets, while earlier in his career he gained experienced in media planning at top-tier advertising agencies. 

He will report to Vasiliki Petrou, executive vice president of Prestige Beauty for Unilever, and will be based out of Murad's headquarters in Los Angeles, California.

"Dr. Murad's vision linking skincare and well-being was years ahead of its time," said Schiraldi. "Murad has so much opportunity and potential as consumers embrace a more holistic approach to health, wellness, beauty and skincare. I am thrilled to join Murad at this exciting time.”

Dr. Murad launched his namesake brand in 1989 with his whole-person approach to health and beauty.