Published
Jan 7, 2020
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Murad launches 'Retinol for All' campaign

Published
Jan 7, 2020

Prestige skincare brand Murad launched on Monday a new campaign for the brand's Retinol Youth Renewal Trio.

Murad launches "Retinol for All" campaign. - Murad


Dubbed 'Retinol for All', the campaign aims to deliver an inclusive messaging with the brand's first male model and high-fashion transgender model, Teddy Quinlivan.

"The brand has been going through an evolution in social and digital over the past few years, but we haven't yet been able to bring this newly evolved brand to men and all those who may not have been engaged with Murad previously," explained Ginny Chien, VP of consumer engagement.

"Because of the rise in market demand for men's skincare and overall wellness, and because retinol is a universal ingredient, we thought this campaign was an appropriate opportunity to reach these new audiences."

The campaign relaunches Murad's best-selling Retinol Youth Renewal Trio including face serum, eye serum and night cream, which all include Murad's Retinol Tri-Active Technology. 

As part of the campaign, the brand will launch an interactive, pop-up taco truck on Saturday, January 11 at The Grove, Los Angeles shopping center in order to get close and personal with consumers. 

The truck will serve free mini-tacos alongside three deluxe samples of the new Retinol Youth Renewal Trio.  

Dr. Murad launched his namesake brand in 1989 with his whole person approach to health and beauty. The brand celebrated its 30th anniversary last June.

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