Music producer Suzi Analogue launches one-off clothing line

By

Gabriella Lacombe

Published
Sep 17, 2018

American music producer and Never Normal Records founder Suzi Analogue has launched a one-time-only clothing collection along with her new collective, Never Normal Soundsystem.

The collection of upcycled apparel is a product of the music producer's past experience collecting and selling vintage clothing.

Each item is modeled by members of the Never Normal crew in the collective's new zine, a presentation intended to celebrate the group as well as each artist's unique personality.

“Creatively, I think clothing is another form of communicating who you are,” Analogue told Vogue.

“I knew that this collection could be another way to say 'team' but through one-of-a-kind pieces, to still honor the individuality of everyone.”

Members of the collective, like Teklife’s DJ Earl, Brooklyn-based artist Ziggee Gold, Washington, D.C.-based rapper Nappy Nappa, and Atlanta-based multi-instrumentalist No Eyes, debuted the collection in Ridgewood, Queens music venue H0L0 on September 7. 

Previous to this personal venture into the fashion world, Analogue composed the musical score for the spring 2018 runway show of size-inclusive swimsuit brand, Chromat.

The collection is available now, along with a Never Normal Soundsystem zine and several music singles.

Analogue began her record label, Never Normal Records, four years ago in New York City.