Mytheresa appoints Steven Xu as president China and APAC

By

Benjamin Fitzgerald

Published
Jun 17, 2022

Mytheresa announced on Thursday the appointment of Steven Xu to the role of president of the luxury e-commerce platform's China and Asia-Pacific (APAC) region, effective July 1.

The Munich, Germany-based company said Xu will be responsible for all Mytheresa consumer-facing activities in China and Asia Pacific, and brings a plethora of ​consumer-centered digital experience in the APAC region to the role.

A digital retail veteran, Xu joins Mytheresa from Ralph Lauren, where he served as vice president of digital marketing and e-commerce APAC, managing the American luxury brand's online business in the APAC region, particularly in China. 

“We’re excited to have Steven on board to further continue our successful global expansion and become the number one destination in luxury e-commerce," said Michael Kliger, CEO of Mytheresa. "Having Steven joining shows our clear commitment to the sophisticated Chinese luxury shopper and their demands.”

Before Ralph Lauren, Xu served as head of digital activation at British American Tobacco, as well as Philip Morris, where he focused on driving the regional digital transformation in the Asia Pacific and Middle Eastern markets. Previously, he has also worked for Ebay and Edipresse.

The executive holds a Master’s degree in Electrical Engineering from the University of Paris-Saclay in France.

“Asia Pacific and particularly China is an important growth market for Mytheresa," said Gareth Locke, chief growth officer & managing director of Mytheresa.

"Building a local team there is crucial for us to make consumers even more aware of our unique value proposition and to deliver the first-class shopping experience that our customers expect. Steven brings a wealth of digital experience. We are extremely delighted to welcome him as the new president of China and Asia Pacific.”

In its most recent trading update, Mytheresa recorded ​gross merchandise value growth of 13.2% to €186.6 million for the third quarter ending March 31.

Earlier in the year, the e-tailer opened of Mytheresa flagship store on JD.com to increase brand awareness with Chinese consumers.