Mytheresa.com celebrates growth in the American market alongside Loro Piana
Mytheresa.com, the global luxury online retailer, chose Los Angeles to celebrate, not a collection, but its long partnership with the Italian house Loro Piana. The event was also an opportunity to affirm its presence on the American and specifically Californian market, which has been dynamic in recent months.
Following in the footsteps of Louis Vuitton a few days ago; Gucci last November, and Dior this Thursday, which all organized events in Los Angeles within the past six months, Mytheresa.com invited its special guests to the Hollywood hills in one of the most glamorous and atypical houses in Los Angeles, The Stanley House.
Perched on the Sunset Strip, the four-level house features an exceptional panoramic swimming pool and was entirely decorated by Lenny Kravitz. Within it, the brand brought together Michael Kliger, the CEO of Mytheresa.com, the Loro Piana team, and a procession of influencers, loyal customers and celebrities, including actress Dakota Fanning.
"We are here to celebrate our long partnership with Loro Piana," said Michael Kliger, CEO of Mytheresa.com. “Loro Piana embodies the luxury of fabrics, rare savoir-faire in a casual spirit. This is, in my opinion, the image of new luxury. A spirit that resonates perfectly with the mind of the West Coast and with the demand of Californian consumers that we are happy to serve. A trend that we also see in the United Arab Emirates, where luxury cashmere arouses a real desire.”
On a positive course in the American market, Mytheresa.com also took advantage of the event to reaffirm the importance of the United States to its current growth.
“We are increasingly establishing ourselves as the luxury shopping destination for a growing number of American consumers,” continued Kliger. “More and more customers trust us, especially in Florida, Texas and California."
To contribute to its strong global growth, which has been approximately 25% each year over the past five years, Mytheresa.com has also just inaugurated a new category of products called 'Life'. The category offers 50 interior design and lifestyle brands, ranging from Missoni to Dolce & Gabbana, Vitra, Cassina, Ginori 1735 and Loro Piana.
Kliger concluded: “A new chapter for Mytheresa.com: 'Life' positions us as a real luxury and global shopping destination, with real savoir-faire focused on the curation and selection of very high quality brands and houses. We will sell the best products from the world of fashion and lifestyle and hope to inspire our best customers."
In a few days, Mytheresa.com will arrive in Rome to announce a new collaboration.
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