NRF renames Retail’s Digital Summit as Shop.org

The National Retail Federation (NRF) has renamed its annual ecommerce conference as Shop.org, earlier known as Retail’s Digital Summit. Shop.org attended by more than 4,000 retailers, will be held in Los Angeles from September 25-27 and will deliver insights into the future of digital retail and demonstrate how they are applicable in today’s marketplace.

According to NRF, this year’s show will offer 'a new immersive experience that will blend insightful educational content, an easily navigable exhibit hall featuring futuristic technology solutions and new ways to expand attendees’ professional networks.'

For the first time, the exhibit floor will be divided into sections based on product categories.