NYX opens first UK standalone store

By

Barbara Santamaria

Published
Apr 10, 2017

Affordable cosmetics brand NYX has launched its first store in the UK at Westfield Stratford. Launched at the end of March, the store occupies a space of 2,100 square feet.

NYX Professional Makeup is a leader in the colour cosmetics industry, becoming a must-have among beauty lovers and professional makeup artists for its rich pigments.

The brand was created in Los Angeles in 1999 and acquired by L’Oreal in 2014 for $500m. It has been recently expanding in the bricks-and-mortar arena, reaching 100 standalone stores last month.

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The makeup brand, which targets 15-30 year-olds, launched in March two new stores in France, in Montpellier and Lyon, and its seventh Spanish outlet in Barcelona.

In the UK the business operates through an e-commerce website as well as at a number of retailers including Boots and Selfridges.