×
69 261
Fashion Jobs
BANANA REPUBLIC
General Manager - Bellevue Square
Permanent · Bellevue
CENTRIC BRANDS
Senior Manager, Production
Permanent · New York
ADIDAS
Sales Support Representative
Permanent · Carlsbad
ADIDAS
Senior Manager Business Process - Scm Retail Operations
Permanent · Portland
OLD NAVY
Assistant General Manager - Huntington - wv
Permanent · Barboursville
OLD NAVY
Assistant General Manager - Shoppes at Fox River
Permanent · Waukesha
OLD NAVY
General Manager - Walpole
Permanent · Walpole
OLD NAVY
sr. Director, Store Experience & Communications (Remote)
Permanent · San Francisco
OLD NAVY
Asset Protection Service Representative - Woodbury Common
Permanent · Woodbury
ASCENA
Store Sales Manager
Permanent · Baltimore
ASCENA
pt Sales | Stock Lead
Permanent · Aurora
ASCENA
Stock Lead
Permanent · Omaha
ASCENA
Sales Manager—Part-Time/Flexible Scheduling
Permanent · Savannah
ASCENA
Part-Time Sales Manager
Permanent · Phoenix
MACY'S
Asset Protection Detective, Shoppes at Buckland Hills - Full Time
Permanent · Manchester
MACY'S
Manager, Operations - Shipping/Exceptions - 4x10
Permanent · Owasso
MACY'S
Asset Protection Captain, Ross Park Mall - Full Time
Permanent · Pittsburgh
MACY'S
Asset Protection Detective, Fresno Fashion Fair - Part Time
Permanent · Fresno
MACY'S
Manager, Operations
Permanent · Joppatowne
MACY'S
Asset Protection Detective, Burlington - Full Time
Permanent · Burlington
MACY'S
Asset Protection Security Guard, Boston - Part Time
Permanent · Boston
MACY'S
Manager, Omni Operations
Permanent · Springfield
Published
Apr 8, 2020
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Nail care is the UK's ‘lipstick effect’ in Covid-19 crisis, French brands benefit

Published
Apr 8, 2020

The UK’s online sales of nail products are surging during the Covid-19 lockdown, NPD Group said on Wednesday, as consumers still long for their treats and beauty continues to be seen as an affordable way to achieve this. 


Chanel



NPD said sales of online prestige nail products reported double-digit growth in the UK’s first weeks of lockdown with a 12% rise in the week beginning March 16. Then, in the week starting March 23 when the lockdown became more strict, they rose 24% year-on-year.

With nail salons and beauty businesses closed, “UK consumers turned to at-home manicure rituals to maintain their nails and boost their mood,” the company said.  

In the first week of the full lockdown, sales of base coats and topcoats increased 102%, while sales of colour enamel increased 18% and sales of nailcare increased 13%. During this phase of lockdown, pink, red and beige were the top three most popular shades.

And the big names of the designer beauty Industry were the brands that benefited the most. NPD said the top five best selling prestige nail colours (in alphabetical order) were Chanel’s Le Vernis Long Wear 18 Rouge Noir, its Le Vernis Long Wear 504 Organdi and Le Vernis Long Wear 562 Coralium, plus Dior’s Vernis Rouge 999, and YSL’s La Laque Couture 01 Rouge Pop Art.

“The increase in sales of nail products online, particularly intense nail enamel shades, indicates that nail care could be the ‘Covid-19 Lipstick Effect’,” said Emma Fishwick, account manager, NPD UK Beauty. “Consumers are increasingly turning to self-care and home based beauty treatments like at-home manicures to improve wellbeing and boost their mood. An application of nail polish is quick, simple and provides an instant result.”

Copyright © 2022 FashionNetwork.com All rights reserved.