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National Geographic signs licensing agreement with Mexican partner
National Geographic has selected Mexican company Versalicensing as its licensing agent for the development of its fashion and lifestyle collections in Mexico.
In an interview with FashionNetwork.com, Jaime Meschoulam, CEO of Versalicensing, said the three-year agreement will see the Mexican company develop products under the National Geographic brand across a number of categories, mainly for the mid- and premium markets. Additionally, Versalicensing will be responsible for quality assessment and design, as well as organising brand activations and events.
This means that National Geographic will be launching outdoor clothing and accessories for men and women such as jackets, trousers, sunglasses, footwear styles including boots and other accessories for the outdoors in Mexico.
In terms of childrenswear, the brand will also launch its Nat Kids brand including clothing, footwear, backpacks, accessories and other products for boys and girls.
Electricals, homewares, camping equipment and more are some of the categories that the Mexican company could exploit under the American brand in the Mexican market.
Meschoulam said the agreement includes the distribution of NatGeo products in retail chains. And as part of the deal, Versalicensing will be looking for a partner to open NatGeo stores in Mexico under a franchise model.
The business is also planning to take the brand online with launches across major e-tail names such as Amazon, Privalia and Osöm.
“We are very proud to have signed an agreement with this well-known brand, as it is in line with our company’s vision to bring products that connect consumers with the world’s sustainability to market [...] With 35 years of experience, we think that National Geographic is cementing our success in the management of brands in Mexico,” Meschoulam said.
Notably, the licensing agreement between Versalicensing and National Geographic is part of both businesses’ commitment to social responsibility and sustainability.
Versalicensing has been operating in Mexico for over 30 years, and specialises in everything from the manufacture, marketing and logistics of products to licensing and brand management. It currently has three divisions and its portfolio includes clients such as Coca Cola, Smiley and Gloria Vanderbilt.
Meanwhile, with more than 130 years of existence, National Geographic is one of the most recognised and important brands in geography, history, travel, environment and science in the world. Its merchandise is sold in the United States, Chile and other countries.
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