Natori launches new online store

By

Jennifer Braun

Published
Nov 30, 2016

The Natori brand has launched a fully-responsive and completely redesigned website, Natori.com.  
 
Powered by BigCommerce Enterprise and designed in partnership with Groove, a full-service ecommerce agency, the new website will allow customers to experience and shop from a diverse collection of lifestyle products. The new Natori.com now provides a streamlined navigation experience and improved filtering to help customers find relevant products faster across all devices.
 

“Our website is a critical component of how our customers discover and experience the Natori family of brands and products,” says Kenneth Natori, president at Natori, in a news statement. “The team at Groove was crucial in helping us design an elevated user experience that will help us digitally connect with consumers. We are very proud to showcase the widest assortment of Natori designed product anywhere in the world.”
 
“For a brand like Natori, site design and functionality carry equal weight. Our goal was to bring their brand to life by creating a shopping experience that effectively combines merchandising best practices with Natori’s unique story,” adds Ethan Giffin, founder and CEO for Groove, in a news statement. “The new website immerses the shopper in an aesthetically indulgent experience while still allowing for natural discovery and faster browsing.”

The House of Natori was founded in 1977. The Natori brand collections include Josie Natori, Natori, N Natori and Josie by Natori. Natori products are available in leading retailers and specialty stores such as Neiman Marcus, Saks Fifth Avenue, Nordstrom, Bloomingdale’s, and Dillard's, among others.