28 283
Fashion Jobs
sr. Business Analyst - Finance
Permanent · Parsippany-Troy Hills
Director, PR (Global Newsrooms)
Permanent · Portland
Senior Finance Manager - fp&a
Permanent · Portland
Senior Product Manager - Originals Apparel
Permanent · Portland
sr Director of Buying And Planning
Permanent · Portland
Senior Director For Apparel Design, Advanced Concepts
Permanent · Portland
Design Director, Footwear-Yeezy (Los Angeles)
Permanent · Los Angeles
sr. Manager Inventory Control
Permanent · Spartanburg
Asset Protection Visual Security Officer
Permanent · San Diego
Outlet Asset Protection Visual Security Officer
Permanent · Orange
Bloomingdale’s Buying & Planning Executive Development Program - New York, ny
Permanent · New York
Asset Protection & Service Ambassador
Permanent · San Jose
Asset Protection / Loss Prevention Supervisor
Permanent · Sunrise
Outlet Asset Protection / Loss Prevention Supervisor: Bloomingdale’s Mission Valley
Permanent · San Diego
Business Manager Women’s Ready to Wear/Young World/Home: Bloomingdale’s Short Hills
Permanent · Millburn
Human Resource Business Partner ny City: Bloomingdale’s 59th Street & Soho
Permanent · New York
Asset Protection / Loss Prevention Detective
Permanent · Garden City
Associate Merchandise Planner, Canada
Permanent · Reynoldsburg
Brand Operations Manager-st. Clair Square
Permanent · Fairview Heights
Manager/Senior Manager-Quality Management
Permanent · Somerset
sr Account Manager Amazon
Permanent · New York
Mms iI-Physical Flows (2nd Shift)
Permanent · WALTON

Natti Natasha generates most social media buzz at NYFW; Salma Hayek owns Oscars

Feb 20, 2020
Reading time
2 minutes
Download the article
Click here to print
Text size
aA+ aA-

According to brand performance cloud Launchmetrics, Dominican singer-songwriter Natti Natasha achieved the highest media impact value (MIV) of any celebrity or influencer at this February’s New York Fashion for Week Fall/Winter 2020-21, while over in Hollywood, it was Mexican-American actress Salma Hayek who topped the charts at this year’s Oscars ceremony.

One of the photos posted by Natti Natasha when she attended the Carolina Herrera show at NYFW - Instagram: @nattinatasha

Natti Natasha, the singer behind hits including “La Mejor Versión de Mí”, “Independiente” and “Oh Daddy,” generated a total MIV of $5.7 million with her posts about New York Fashion Week.

The performer, whose real name is Natalia Alexandra Gutiérrez Batista, took to the runway for The Blonds and also attended the Carolina Herrera, Michael Kors, and Alice and Olivia shows during her time in the Big Apple, posting photos from each event.

The top influencer – as opposed to celebrity – at NYFW was Brazil’s Camila Coelho, who achieved an MIV of $1.3 million with her posts about the Oscar de la Renta, Jonathan Simkhai and Marc Jacobs shows that she attended.
Perhaps unsurprisingly, four of the top five brands in terms of NYFW MIV were mentioned by either Batista or Coelho. Marc Jacobs took the top spot, followed by Tom Ford and Michael Kors, with Oscar de la Renta and Carolina Herrera taking fourth and fifth place, respectively.
The most valuable single post from the fashion week, however, was an Instagram photo from Ashley Benson. The American actress, perhaps best known for role as Hanna Marin in Pretty Little Liars, managed an MIV of $899,000 with her post about the Longchamp show.

Overall, New York Fashion Week generated a total MIV of $154.4 million from February 5 through 13. Over on the other side of the country, however, the 92nd Academy Awards ceremony, which took place on February 9, was also creating quite a buzz of its own, generating a whopping total MIV of $691.6 million.
At the Oscars 2020 Salma Hayek generated the highest celebrity MIV of $3.8 million, attending the ceremony in a white Gucci gown, while Chiara Ferragni, who wore a custom Philosophy di Lorenzo Serafini dress to Vanity Fair’s Oscars After Party, was the top influencer, with an MIV of $2 million.

The post with the highest MIV at the Oscars came from Billie Eilish - Instagram: @billieeilish

The buzziest single post of the night came courtesy of American singer-songwriter Billie Eilish, who took to the red carpet in a baggy white Chanel ensemble, a fact which no doubt helped the brand to claim second place in this year’s Oscars MIV brand rankings.
It was Dior that claimed first place, while Gucci came in third, followed by Versace and Ralph Lauren.

Copyright © 2020 FashionNetwork.com All rights reserved.