×
75 521
Fashion Jobs
ASCENA
Part Time Sales Manager
Permanent · Portage
MICHAEL KORS
Part Time Sales Supervisor
Permanent · Elmhurst
KOHLS
Full-Time Sales Supervisor - Hardlines
Permanent · Cary
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Dallas
KOHLS
Full-Time Loss Prevention Officer
Permanent · Fontana
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Tomball
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · Chesapeake
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Linden
KOHLS
Full-Time Loss Prevention Officer
Permanent · Salinas
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Kearney
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Yardley
MACY'S
Asset Protection Officer, Bailey Road - Part Time (3840)
Permanent · North Jackson
MACY'S
Asset Protection Detective, Towson Town Center - Full Time
Permanent · Towson
MACY'S
Asset Protection Detective, Northgate - Standard Part Time
Permanent · San Rafael
ABERCROMBIE AND FITCH STORES
Abercrombie & Fitch - Manager in Training, Clinton Crossing Premium Outlet
Permanent · Clinton
ABERCROMBIE AND FITCH CO.
Fit Consultant (Part-Time)
Permanent · Columbus
ABERCROMBIE AND FITCH CO.
Fit Consultant (Adult Female Size 18)
Permanent · Columbus
ABERCROMBIE AND FITCH CO.
Part-Time Security Associate
Permanent · Columbus
ABERCROMBIE AND FITCH CO.
Vice President, Diversity & Inclusion
Permanent · Columbus
ROSS STORES
Store Protection Specialist
Permanent · El Paso
ROSS STORES
Store Protection Specialist
Permanent · Gilroy
ROSS STORES
Store Protection Specialist
Permanent · Madera
Translated by
Roberta HERRERA
Published
Jul 26, 2022
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

NBA opens its first store in Paris

Translated by
Roberta HERRERA
Published
Jul 26, 2022

As American tourists flock back to the streets of Paris, the NBA is setting up shop on Boulevard Saint-Michel. The American basketball association's distribution partner is opening a Parisian flagship store on the left bank of the French capital. After Milan and London, this Parisian boutique is only the third NBA store in Europe, while it has about 400 points of sale worldwide.


The new NBA store in Paris - DR


The new three-story, 300-square-foot store will carry the NBA and WNBA (women's league) collections from a variety of different partners, including jerseys, apparel, caps and hats, sporting goods, toys and collectibles from Nike, Mitchell & Ness, New Era and Wilson.

The NBA management has entrusted the distribution of these collections to the Fanatics group, which specializes in online sales and is also a partner of PSG. To carry out this retail project, Fanatics has signed an agreement with the company Lids. The new store is located near a Courir store, thus, establishing a sneaker/basketball retail destination on the Parisian boulevard.


All 30 NBA teams stand out in the store - DR


"Lids is thrilled to open the first NBA store in Paris," said Britten Maughan, president of Lids Sports Group. "Located on Boulevard Saint-Michel, the store will offer the largest assortment of NBA products in the country, including fan apparel and fashion items inspired American basketball culture. The NBA has widespread appeal around the world, and we are confident that this new store in Paris will emulate the success of those in London and Milan, serving as a destination for locals and tourists alike," he added.


The store's customization corner - DR


In order to increase its appeal, the store will offer exclusive NBA Paris merchandise. Fans will also be able to visit the customization corner to make their jerseys or caps from all 30 NBA teams unique. 

This store opening is also a significant milestone for the Lids Sports Group in Europe. The American group has a strong presence across the Atlantic with more than 2,000 stores in the United States and Canada.

Copyright © 2022 FashionNetwork.com All rights reserved.