×
40 830
Fashion Jobs
ESTÉE LAUDER COMPANIES
Latam E-Commerce Project Manager/Product Owner
Permanent · New York
MICHAEL KORS RETAIL INC
Sales Supervisor, Crabtree Valley, Raleigh nc
Permanent · Raleigh
GAP
General Manager - Lenox Square (Kids & Baby)
Permanent · Atlanta
GAP
General Manager - Northbrook Court
Permanent · Northbrook
GAP
General Manager- Stonebriar Mall
Permanent · Frisco
GAP
General Manager - Roseville Galleria
Permanent · Roseville
GAP
General Manager - Central Texas Marketplace
Permanent · Waco
GAP
Merchandise Planner - Boys - Outlet
Permanent · New York
GAP
Unassigned General Manager - Greater Nashville
Permanent · Nashville
ALICE AND OLIVIA
Sales Supervisor - Cabazon Outlet
Permanent · Cabazon
TARGET CORPORATION
Owned Brand Product Design Director, Pets
Permanent · MINNEAPOLIS
LA MER
Manager, Global Supply Chain Operations - Inventory
Permanent · New York
MAC
Business Development – Key Consumer Manager, Mac
Permanent · New York
H&M
Retail Flagship Visual Manager
Permanent · Chicago
JBCSTYLE
Art Director
Permanent · NEW YORK
JBCSTYLE
Sales Operations Coordinator
Permanent · NEW YORK
ESTÉE LAUDER COMPANIES
Manager, Solution Architect- Omni Retail
Permanent · New York
TOM FORD BEAUTY
Vice President, Marketing, Tom Ford Beauty North America
Permanent · New York
ESTÉE LAUDER COMPANIES
Category Insights Manager - Supply Chain
Permanent · New York
ESTÉE LAUDER COMPANIES
Senior Account Coordinator, Estee Lauder Travel Retail – Americas
Permanent · Los Angeles
ESTÉE LAUDER COMPANIES
Manager, Product Manager
Permanent · New York
ALICE AND OLIVIA
Sales Supervisor - Town Center at Boca Raton
Permanent · Boca Raton

NBA star Durant takes shot at Under Armour, stock falls

By
Reuters
Published
today Aug 30, 2017
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Shares of Under Armour Inc sank more than 3 percent on Tuesday, a day after National Basketball Association star Kevin Durant said young players do not like the company’s shoes.



“Nobody wants to play in Under Armours. I’m sorry. The top kids don’t because they all play Nike,” the All-Star forward of the 2017 champion Golden State Warriors said during an interview on “The Ringer” podcast on Monday.

Under Armour did not immediately respond to a request for comment.

Sportswear companies pay top-tier athletes millions of dollars to endorse shoes and other sports gear. Durant signed a new shoe deal with Nike in 2014, spurning a deal from Under Armour that reportedly was worth as much as $285 million over 10 years.

Warriors teammate Stephen Curry has a multimillion dollar contract with Under Armour that includes an equity stake.
Asked if he had spoken to Curry about Under Armour shoes, Durant, the 2017 Most Valuable Player in the NBA finals, said, “Everybody knows that. They just ... nobody don’t want to say nothing.”

Curry’s shoe line carried Under Armour’s sales for three years, but demand for the latest collection, Curry 3, has been underwhelming.

Baltimore, Maryland-based Under Armour became a sensation in recent years, helping pioneer “athleisure” fashion. But with changing trends, the company is struggling to attract shoppers with new offerings.

At the start of August, it said it will cut jobs and close stores, sending its stock to all-time lows. On Tuesday, shares shed 3.5 percent at $16.34, bringing their loss to 44 percent since the start of the year.

Adding to pressure on Under Armour as well as Nike, athletics shoes retailer Finish Line on Monday cut its full-year profit forecast and said the retail environment would remain “highly competitive and promotional”.

Finish Line fell 18 percent and Nike was down 2.2 percent.

© Thomson Reuters 2019 All rights reserved.